Delayed Viewing Hardly Changes In Pandemic

Linear TV ratings are up nearly across the board during the past few quarantine weeks, yet delayed viewing, as measured by Nielsen, is almost exactly the same as its pre-pandemic numbers. That observation comes from a comparison of three- and seven-day ratings for some 70 shows across the big four broadcast networks.

Dramas Reign In Delayed Viewing

Nearly all of the top performers in three-day ratings are hourlong shows, with only a handful of comedies and unscripted shows making the top 20.

‘This Is Us’ Gets Top Delayed-Viewing Bump

The Season 4 debut of This Is Us scored big in delayed viewing, with the episode locking in its place as the No. 1 scripted episode of broadcast premiere week. The episode, which aired on Sept. 24, grew 82% across seven days of delayed viewing for a final rating of 3.35 among adults 18-49, according to Nielsen.