H&M To Air Shopping-Enabled Super Bowl Ad

Retailer H&M will run an ad during Fox’s telecast of the Super Bowl XLVIII next month that will mark a technology first on TV advertising’s biggest stage — some viewers will be able to buy featured merch directly from their TV remotes, if they have 2012 and 2013 Samsung Smart TVs connected to the Internet.

History Launches TV Screen Commerce Initiative

Rovi Lets TV Viewers Buy Retail Via Remote

Rovi Corp., the big electronic program guide company, and Delivery Agent, a longtime seller of TV related merchandise, have just made a deal where consumers can use their remotes to buy products when using their program guides.