Viant Partners With Beachfront To Scale Real-Time Programmatic Buying Of Linear And CTV

Viant Technology Inc., an advertising software company, and Beachfront, a convergent TV advertising platform, have integrated Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software. With the integration, the companies say, “Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s unique linear TV inventory, which is enabled for real-time bidding.” The […]