IPG/Magna’s Doyle, Dentsu Aegis’ Gundry Join Optimizing Spot TV Webinar
Kathy Doyle, EVP local investment at IPG/Magna, and Heather Gundry, SVP group media director at Dentsu/Aegis, have joined the panel of leading spot TV marketplace executives who will gather for a TVNewsCheck webinar, Optimizing Spot TV in a Challenging Economy. Set for Thursday, June 25, at 1 p.m. ET, the webinar will address how the global coronavirus pandemic has affected their business. They will consider geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here
Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying. The group also announced the formation of an agency advisory committee that includes Publicis Media, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media.
Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast, paring back the forecast for U.S. spending growth — now estimated at 3.2% to $216.9 billion, versus the 4% growth the company predicted in June.
