Digital leaders from Tegna, ABC Owned Television Stations, Graham Media and Allen Media told a TVNewsCheck webinar audience last week that OTT has opened a wealth of content opportunities to connect with new audiences, while the industry is also getting better at using first-party data to deepen audience ties and boost revenue.
To Win At OTT, Think Programming
ASU’s Frank Mungeam: TV stations “can have all kinds of great delivery, and the technology can get better, but it could expose the weakness of our underlying content. We have to start by working backwards from the audience, understanding what this new ecosystem is and the quality of some of the programming that we’re competing with on Netflix and Hulu.” (Photo: Jill Altmann)
Local OTT Pioneers To Share Best Practices
At TVNewsCheck’s annual NewsTECHForum on Dec. 11 in New York, Michael Depp will moderate a discussion among four broadcast experts on how to make the most of OTT content, tech and monetization.
