Univision Has Joined TV’s Weekend Morning News Wars

Christian Nodal and Olga Tanon, two popular Latino musicians, no doubt thought they were reaching core fans when they agreed to give interviews yesterday to Univision’s recently launched Sunday broadcast of Despierta America. But they were also helping the Spanish-language network make inroads in a weekend-morning news war that has grown increasingly competitive.

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Despierta America grew viewership by 26% among adults 18-49 this year while English-language network morning shows are mostly flat or down.