FTC Settles First Deceptive Twitter Ad Case

The FTC doesn’t think that Sony’s claims that its PlayStation Vita was game changing were accurate. Sony Computer Entertainment America has agreed to settle FTC charges that it deceived consumers with false ad claims about the “game changing” technological features of Vita during its U.S. launch campaign in late 2011 and early 2012. The FTC also targeted ad agency Deutsch for both its traditional advertising and a social media effort. In fact, the FTC said this is the first its charged any agency or company with deceptive conduct related to Twitter posts.