Nielsen Gets ‘Buy’ Rating From Deutsche

Wall Street securities firm Deutsche Bank has initiated coverage of Nielsen Co. with a “buy” rating, and a 12-month price target of $34 a share, a 28% premium over its current trading. The firm’s equities research team cited Nielsen’s “dominant competitive position” and “sustainable competitive advantage,” and the fact that its near-term revenues are extremely stable due to long-term staggered contracts with its major clients.