Devoncroft Big Broadcast Survey

Each year, Devoncroft Partners conducts a large scale global study of the broadcast industry called the Big Broadcast Survey (BBS).  Nearly 10,000 broadcast professionals in 100+ countries participated in the 2013 BBS. One of the key outputs from the BBS is the annual BBS Broadcast Industry Global Trend Index. This is a ranking of the broadcast industry trends that are considered by BBS respondents to be the most commercially important to their businesses in any given year.

By a wide margin, the top trend is “multiplatform content delivery.” Other important trends include the transition to file-based workflows, the transition to HDTV operations and IP networking and content delivery.

Multiplatform content delivery continues to increase in overall importance relative to other trends in the broadcast industry.  Other net gainers in 2012 versus 2011 include file-based / tapeless workflows, the move to automated workflows, video-on-demand and improvements video compression efficiencies; all of which show year-over year increases in the Index ranking.

Devoncroft’s fourth annual survey — this one covering nearly 10,000 broadcast professionals in more than 100 countries — finds that multiplatform content delivery is clearly the dominant trend as broadcasters and content owners continue to refine their business models for the generation of new revenue streams through the monetization of video and audio assets. At the same time, technology vendors are continuing to develop solutions to repurpose content for optimal performance on any platform, and to run targeted ads alongside that content.

Each year, Devoncroft asks broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics. It uses this information to create a series of reports, which through benchmarking and “industry league tables,” allow each vendor to understand its position in the market relative to their the industry as a whole as well as their direct competitors. This post focuses on one of the most important metrics for any technology company — reliability.

Each year, Devoncroft asks broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics. It uses this information to create a series of reports, which through benchmarking and “industry league tables,” allow each vendor to understand its position in the market relative to their the industry as a whole as well as their direct competitors. This post looks at one of the most important metrics for any technology company — quality.

Each year, Devoncroft asks broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics. It uses this information to create a series of reports, which through benchmarking and “industry league tables,” allow each vendor to understand its position in the market relative to their the industry as a whole as well as their direct competitors. This post looks at one of the most important metrics for any technology company — innovation.

Each year, Devoncroft asks broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics. It uses this information to create a series of reports, which through benchmarking and “industry league tables,” allow each vendor to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

Devoncroft’s latest survey — this one covering 8,000 broadcast professionals in 100-plus countries — finds that, by a significant margin, broadcast technology buyers are budgeting for “upgrading infrastructure for HD/ 3Gbps operations” more than than any other project. It was also the dominant planned project in last year’s survey.

More than 8,000 broadcast professionals in 100-plus countries consider broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. In this first part, the panelists examine15 industry trends and say which one trend they consider to be “most important” to their business, which one trend they consider to be “second most important” to their business, and which other trends (plural) they consider to be “also very important.”