Engineers and business execs agree that the technology used to automate the buying of spots by ad agencies — still has a long way to go in trying to level the playing field with broadcasters’ more nimble digital competitors.
At the 2018 Devoncroft Summit: The Business of Media Technology, CEOs from major technology suppliers will discuss strategic success factors, evolving business models, virtualization, cloud deployments and industry consolidation.
The seventh annual Devoncroft Executive Summit on April 8 in Las Vegas features a TV broadcasting panel where Brian Lawlor, E.W. Scripps Co.; Kevin Latek, Gray Television; and Steven Pruett, Sinclair Broadcast Group, will discuss what broadcasters are doing to make sure their medium adapts and prospers and how it fits into the larger TV firmament.
At the 2018 Devoncroft Summit: The Business of Media Technology, industry thought leaders will debate strategic drivers of media technology spending, including cloud technology, virtualization, transition to IP, 4K/UHD, artificial intelligence/machine learning and media supply chain restructuring.
Now in its seventh year, the gathering at the Wynn Las Vegas during the NAB Show offers proprietary research on the market, coupled with analysis and a series of executive panels. The agenda will review significant industry developments affecting industry participants and provide a concise look at how company leaders plan to move their enterprises forward.