This month’s virtual Devoncroft Executive Summit took the measure of a media technology market radically altered by COVID-19, from a 10% hit to its overall market size, a reassessment of how of it does business and a big potential shift in its sales and marketing efforts. Above, Devoncroft’s Josh Stinehour emphasized that technology investment by broadcasters is an opportunity to drive increased revenues, not simply a cost center.
Exclamations about the IP transition, the cloud and AI were notably muted at this year’s IBC. Vendors say that’s because this year wasn’t about shiny new things, but rather getting to work on implementation.
Engineers and business execs agree that the technology used to automate the buying of spots by ad agencies — still has a long way to go in trying to level the playing field with broadcasters’ more nimble digital competitors.
At the 2018 Devoncroft Summit: The Business of Media Technology, CEOs from major technology suppliers will discuss strategic success factors, evolving business models, virtualization, cloud deployments and industry consolidation.
Last year, Stroup took part in a technology supplier CEO panel discussion moderated by Joe Zaller of Devoncroft Partners. In it, they covered a range of topics including the structure of the media technology industry, the economic performance of technology vendoirs, the demand environment in the media technology industry, the benefits of achieving economic scale, and the inevitable consolidation of technology suppliers.
Now in its seventh year, the gathering at the Wynn Las Vegas during the NAB Show offers proprietary research on the market, coupled with analysis and a series of executive panels. The agenda will review significant industry developments affecting industry participants and provide a concise look at how company leaders plan to move their enterprises forward.
Upbeat reports by Belden, EVS, Avid and other tech vendors in the second quarter cheered investors and may mark a turnaround in a market that had been struggling to keep pace with powerful technology trends like the move toward IP and the shifting demands of their TV customers. In addition, many feel the market may also get a boost from deployment of 4K and other advanced picture formats and new customers in the market.
The International Association of Broadcasting and Devoncroft Partners have formed a joint venture called IABM DC to deliver a series of market intelligence products and services in the broadcast technology space for broadcast and digital media clients.
Cloud computing is one of the hot topics in the broadcast industry in 2012, but findings from the Big Broadcast Survey show that it’s still early days for deployments of this technology in the broadcast industry. Here is a look at the commercial drivers for implementing cloud technology, what potential buyers view as obstacles to deploying cloud technology, and to whom cloud technology is most important commercially in 2012.