While multicasting is still in its infancy, a growing number of the D2 and D3 channels have turned into new revenue streams, accounting for about 3% of station ad money, according to BIA/Kelsey. The biggest earners are broadcast networks that don’t have a full-power home, but multicast-only nets like This TV, Live Well, Antenna TV, Bounce TV and Me-TV are creating their own growing niches as well.
Senior Vice President-Sponsorship Development and Group Sales
- New York City, NY
- Full Time
Marketing Director, Marketing Producer, & Digital Content Producer
- Dothan, Alabama
- Gray Television
- Full Time
Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.
TVNewsCheck‘s eighth annual NewsTECHForum dove deeply into the news industry’s most pressing technological and journalistic issues.
Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.
Nexstar Media Group remains firmly atop TVNewsCheck-BIA Advisory Services’ annual list of the Top 30 groups ranked by total revenue for the second year in a row. It was a Read More