Digital Ad Taxation: Great In Theory, But Disastrous In Practice

A concept that on paper seems like a good idea — levying additional taxes on media companies that sell digital advertising to keep the power and influence of Big Tech in check — is quickly turning out to be a disastrous experiment. While many believe the digital behemoths aren’t paying enough taxes, remedies proposed at the state level demonstrate digital advertising taxes can be unfair to smaller media companies, particularly struggling local news outlets.