For all the buzz surrounding shorter-length formats — especially the six-second unit — :30s dominate the share of digital video ad impressions served and appear to be trending upward.
This week, the big U.S. TV networks plan to drive the knife further into digital rivals, repeating the phrase “brand safety” and exploiting YouTube’s struggle to curb unsuitable content, during the upfront ad sales period when TV networks preview the fall season for advertisers.
Advertisers are starting to punish Facebook for all its scandals. According to Deutsche Bank analysts, advertisers at a recent conference expressed concern about Facebook’s privacy blunders and indicated that they would reduce their purchases of ads on the site.
Pinterest has 150 million monthly users, many of whom visit the platform to search for ideas (there are 2 billion searches a month). So after a testing period, it’s widely rolling out search ads that will be sold by digital auction on a cost-per-click basis, Mike Shields reports, adding that the ads will primarily feature images.
Using proprietary location-focused technology from its Yashi subsidiary, the new Digital Mirror programmatic product offers advertisers simultaneous delivery of television and digital pre-roll video ads. The launch is initially exclusive to Nexstar’s 103 stations reaching 18% of U.S. TV households with plans for broader commercial deployment.
