Nexstar Names Lisa Taylor SVP Of Digital Ad Sales
The former Amazon and Meredith executive will be responsible for accelerating digital advertising sales and revenue growth across Nexstar’s …
Utiq And Equativ Unlock Authentic Audiences Through Programmatic Curation
Utiq, a European AdTech company with a telco-powered first-party identifier, that harnesses Authentic Consent to enable responsible digital …
Scripps Partners With The Trade Desk To Deliver New Data-Driven Tools To Advertisers
The tech solutions — OpenPass and Unified ID 2.0 (UID2) — are both designed to make it easier for advertisers to identify their desired …
IAB Tech Lab Expands Open Measurement SDK To New CTV Platforms
IAB Tech Lab, a global digital advertising technical standards-setting body, has expanded its Open Measurement Software Development Kit (OM …
Target Shopper Data, Streaming TV Ads Are Key To Its Sales
With tech companies like Google tightening their grip on third-party data sharing with advertisers, advertisers are eager to glean insights …
Cadent Agrees To Buy AdTheorent For $324 Million, Or $3.21 A Share
AdTheorent uses machine learning to deliver value for programmatic advertisers. Combined, the companies said they will become one of the …
Cadent To Acquire Performance Advertising Pioneer AdTheorent
Cadent, an independent solutions providers for converged TV advertising, today announced a definitive agreement to acquire all outstanding …
Facebook Allegedly Killed Its Own Streaming Service To Help Sell Netflix Ads
Facebook "Watch" looked like a Netflix killer in 2017, but antitrust prosecutors claim it was shut down to protect advertising deals.
IAB: Digital Industry Moves Aggressively To Privacy-By-Design,
Closed ecosystems benefit; smaller publishers face daunting and costly challenges.
Temu’s Push Into America Pays Off Big Time For Meta and Google
The e-commerce platform’s parent company spent nearly $2 billion at Meta last year and it was a top advertiser at Google.
Goodway Group Selects FreeWheel As First Video-Only Ad Partner
Goodway Group, a data-driven and technology-enabled digital media and marketing services firm, announced its first, video-only partnership …
YouTube Touts High-Profile Ad Formats Ahead Of Super Bowl
The Super Bowl is not just a big moment for television. With the big game approaching YouTube has a few new tricks in its playbook for …
Digital OOH Video Climbing In Ad Spend
Video watched out-of-home (OOH) comprises more than one-third of programmatic OOH spend on video-enabled screens. Place Exchange, an OOH …
Expedia Group Is Netflix’s First Global Advertising Partner
The travel brand will start up a worldwide campaign on Netflix's ad-supported plan for the entire 2024 year — a multi-country advertising …
Amazon Ready To Work With Advertisers In Its Sports Properties
At last week’s CES conference in Las Vegas, Amazon was already talking to advertisers about next season and planning to upgrade the advanced …
Lotame Elevates Data Interoperability With Unified ID 2.0 Adoption
Lotame, the global technology company that makes customer data smarter, faster and easier to use, has adopted Unified ID 2.0 (UID2) …
Netflix’s Ad Tier Now Has More Than 23 Million Monthly Active Users, Advertising Chief Says
Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users, president of …
PureIntegration Launches Automated Video Content Review Solution, ContentCheck
PureIntegration, an IT and ad tech consultancy and software solutions provider, has launched a new SaaS offering that automates the …
LG Ad Solutions Appoints Mike Brooks Global Head Of Business Development & Partnerships
LG Ad Solutions, a global provider of connected TV and cross-screen advertising, today announced the appointment of Mike Brooks as global …
Meta Presses To Halt FTC Effort To Restrict Use Of Teens’ Data
Meta Platforms is pressing a federal district court judge to stay a Federal Trade Commission administrative proceeding that could result in …
TikTok Quietly Curtails Data Tool Used By Critics
People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.
Consumers Are Warming Up To Ads On Streaming—If It Means Saving Money
Hub Entertainment Research's annual 2023 report TV Advertising: Fact vs. Fiction found that of 3,000 surveyed U.S. consumers between 14-74, …
GroupM Forms Accelerator To Enhance Ads For Clients As TV Goes Digital
With television making the transition from a linear medium to a digital one, GroupM has formed a group designed to give advertisers a …
Google Is Finally Killing Cookies. Advertisers Still Aren’t Ready
The search giant plans to remove a technology seen as critical to the digital-ad industry.
CES
Advertisers Will Tune In To Streaming In 2024 As More Services Court Brand Dollars
Las Vegas trade show CES always kicks off the new year in gadget-happy style, showcasing the innovations that will (sometimes) define the …
Social Media Made $11B In U.S. Ad Sales From Minors
Harvard T.H. Chan School of Public Health researchers say their study's findings show a need for government regulation of social media since …
Amazon Prime Ads On Movies And TV Shows Will Begin In Late January
Prime will include ads beginning on Jan. 29, the company said in an email to U.S. members this week, setting a date for an announcement it …
Prime Video Ads Are Coming On Jan. 29
Amazon announced in September that ads were on the way for Prime Video‘s entertainment content. Now we have a date. On Jan. 29, 2024, …
Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
Digital pros on the buy side of programmatic advertising view the potential for ads being delivered alongside risky content or …
As Advertisers Flee Musk’s X, Democrats Splurge On Political Ads
Democratic candidates, including Elon Musk’s most vocal critics, have spent over a million dollars to run thousands of political ads on X.
X Working To Lure Smaller Advertisers As Musk Keeps Alienating Big Brands
The social media platform has had preliminary talks with Amazon to sell ads through the e-commerce giant’s ad-buying software.
Musk Calls For Bob Iger To Be Fired After Disney Pulls Ad Money From X
X boss Elon Musk called on Disney to “immediately” fire CEO Bob Iger on Thursday for allowing Mouse House ads to run on rival social media …
Amazon Inks Deal With IPG Mediabrands As It Spools Up Video Ad Business
The advertising holding company will add Prime Video to its client's media buying strategies.
Walmart The Latest Advertiser To Leave X
Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned …
Late Payments, Underpayments For Digital Ad Buys Reaching New Highs
Mixed economic signals continue to cloud the visibility of the near- and long-term advertising marketplace, including just released data …
Advertisers Say They Do Not Plan To Return To X After Musk’s Comments
Advertisers said on Thursday that they did not plan to reopen their wallets anytime soon with X, the social media company formerly known as …
X CEO Linda Yaccarino Defends Musk’s Statement To Advertisers
Elon Musk’s “Go f--k yourselves” statement to advertisers leaving X was defended by the social media platform’s CEO, Linda Yaccarino, who …
Google Appoints Srinivasan To Run Ad Business
Vidhya Srinivasan — an ad exec who previously led product and engineering for Google's core search, maps, and shopping formats — will step …
Elon Musk To Advertisers: “Go F–k Yourself”
Elon Musk made plain his view of the widespread advertiser withdrawal this month from X, formerly Twitter at the New York Times DealBook …
Washington Post Latest To Pause Its Advertising On X
The decision follows owner Elon Musk’s bizarre embrace of the utterly debunked “Pizzagate” conspiracy theory on Tuesday.
Local Advertising Sellers Expected To Drive Performance
A new report from Frequence finds frontline workers would benefit from better tech.
Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
The latest analysis of the effects of invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in …
Paramount Joins Go Addressable, Which Becomes A Trade Organization
Paramount Global has become the first programmer to join Go Addressable, a group formed by distributors to push addressable advertising that …
Nearly 300 Brands Have Slashed Advertising On X
Of nearly 261 companies that spent over $1 million on advertising on X/Twitter from January 2022 to October 2023, 86% of them have reduced …
Meta Awarded $36M Over Ad-Fraud Scheme Targeting Agency Employees
A federal magistrate judge on Tuesday recommended that Meta Platforms be awarded a $36 million default judgment against four residents of …
OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
Supply-side platform/SSP OpenX is eliminating all resellers and removing all non-TV content from its ad inventory. The moves are part of the …
COMMENTARY
TV’s Fragmented Landscape Has Made Reach Extension A Necessity
Madhive's Jon Kaplan: With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments.
Sony, Paramount, Warner Bros. Discovery Latest Companies To Suspend X Advertising
Sony Pictures has pulled the plug for now on any advertising on X/Twitter. In what is a rising tide, Sony is the latest Hollywood and tech …