The Snap Audience Network allows advertisers to reach a larger group than by advertising on Snapchat alone.
Reddit, the news and info sharing site that is wildly popular among Millennials, may finally be making inroads on Madison Avenue. New estimates released today by the digital statsmasters at eMarketer forecast Reddit will top the $100 million mark in advertising sales this year.
Hulu’s recent price cut for its basic ad-supported on-demand service — with an expected increase in subscribers — will accelerate advertising revenue, according to eMarketer. Its ad revenue is expected to climb 25% this year to $1.82 billion; 23% in 2020 to $2.24 billion; and 21% to $2.7 billion in 2021.
Ned Segal, Twitter CFO, told investors at a Morgan Stanley Technology Conference that the company has become “much more clear with advertisers [as to] why they should use Twitter,” he said, adding that the company is missing some ad offerings that it is working to change.
Dish’s Sling TV tripled its ad revenue in 2018, largely thanks to its dynamic ad insertion (DAI) business, the company says. The company did not give any specific revenue numbers around its ad sales, so it’s unclear how significant that tripling is in terms of overall revenue.
Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music.
Walt Disney Co. is said to have pulled its advertising spending from YouTube, joining other companies including Nestle SA, after a blogger detailed how comments on Google’s video site were being used to facilitate a “soft-core pedophilia ring.” Some of the videos involved ran next to ads placed by Disney and Nestle.
A long-anticipated milestone will finally be attained this year according to eMarketer. Digital ad spending is expected to outpace traditional ad spending beginning in 2019, with digital going on to comprise more than two-thirds of total media spending by 2023.
Marketers spent a total of $75.8 billion over the first three quarters of 2018 — the most ever on record.