Programmatic Now 85% Of Digital Ads

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the IAB’s “Brand Disruption 2020” report released Monday, put U.S. programmatic ad spending at nearly $79 billion — an increase of 87% from 2017, the first year benchmarked in the report.

Trump YouTube Ads To Dominate Election Day

The president’s campaign has secured one of the most high-profile spots on the internet. The campaign has purchased the YouTube website’s masthead on Nov. 3 nationwide. Details weren’t provided, but the cost is estimated from hundreds of thousands of dollars to more than $1 million a day.

Radio’s Digital Ad Revenue Breaks $1 Billion

Radio’s digital ad revenue blasted through the billion-dollar plateau for the first time, now accounting for 10% of total advertising revenue for the industry, according to research released today by the Radio Advertising Bureau and ad-tracking firm Borrell Associates. Radio stations grew revenues 25% in 2019 and are forecast to see growth of 29% this […]

MRC Proposes Ad Fraud Updates

In an effort to “modernize” the ad industry’s guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as “invalid traffic,” the Media Rating Council on Wednesday released a draft of a new version of guidelines it originally set in October 2015.

Tru Optik Adds NCSolutions Purchase-Based Audience Segments

Tru Optik, an identity resolution provider across over-the-top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), which helps CPG (consumer packaged goods) companies improve advertising effectiveness. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG […]

A+E, Dish, Adcuratio Partner On Advanced Adv.

A+E Networks is looking to expand the scope of its targeted advertising capabilities in a deal with Dish and Adcuratio that will allow marketers to serve up spots with creative messages that can be tailored for specific households.

New Children’s Video Ad Curbs At YouTube

Google will impose some new curbs on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer marketing and product placement on the main site.

TVN’S NEWSTECHFORUM

NewsTECH Forum | Patrick Paolini: Reimagining Local’s Landscape

The GM of Fox’s Washington duopoly is overseeing moves into podcasting and other new media, something he calls a survival necessity. “We’re competing with everyone, and for every dollar that we can get, so, to me, you have to have more places to monetize.” (Photo: Wendy Moger-Bross)

Renault Tests New Vertical Video Ad Format

French automobile manufacturer Renault tested a new vertical video ad format introduced Tuesday by Dailymotion that briefly slides into the media player from the right side and shares the screen with the content. Renault experienced a 97% completion rate with VerticalVue during the beta.

Scripps Names Two To OTT, Revenue Posts

Sarah Jacobs has been named director of revenue strategy and Maggie Drake has been appointed senior director of OTT revenue.

Facebook To Use VR Consumer Data To Target Ads

Facebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for advertising on the social network. Facebook made an update to Oculus privacy policies on Thursday, describing how it plans to track players in the virtual world and incorporate that activity into the company’s broader understanding of users.

IAB: Higher Ad Growth For OTT Platforms

In the wake of continuing strong growth OTT projections, the Interactive Advertising Bureau has released an overview of the space that cites 37% growth in advertising spending on OTT platforms in 2019 to almost $7 billion. But the IAB does have concerns about the future of streaming when it comes to new services that may be looking to restrict TV program content and/or data for potential marketers.

Facebook Ponders Limits On Campaign Ads

Facebook is considering restricting politicians’ ability to use highly detailed demographic and personal information to narrowly target would-be voters with ads, policy chief Nick Clegg confirmed Thursday in an interview with Politico — in a possible shift in the social network’s broadly permissive policy on political advertising.

Digital Turns 25, Ad Vets Reminisce On First Banner Ad

Facebook Ad VP Rob Goldman Leaving

Digital Ad Growth Decelerates

While digital ad spending showed healthy double-digit gains in first-half 2019, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown to a leveling off of accelerated rates of growth by social media platforms and mobile media.

DMA 9: BOSTON

WCVB Names Patrick Gram Digital Sales Manager

Patrick Gram has been promoted to digital sales manager at Hearst’s ABC affiliate WCVB Boston (DMA 9), overseeing all of the station’s digital business. Gram’s promotion was announced by Andy Hoffman, WCVB’s general sales manager, and is effective immediately. An award-winning account executive with more than twelve years of sales experience, Gram has been a multi-platform […]

Facebook To Settle Advertiser Lawsuit For $40M

Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The lawsuit said that the time was inflated by up to 900 percent and that helped convince advertisers to buy Facebook’s video advertising services.

How Amazon’s Ad Growth Will Threaten Rivals

Amazon’s growth into a digital advertising giant will imperil Google and Facebook, transforming their current “duopoly” status into a “triopoly,” Forrester Research says in a new report. Ad agencies and ad-tech firms also will need to adapt as the e-commerce giant follows its long-term strategy of eliminating middlemen that hinder efficiency.

SpotX Selected To Join Prebid.org Board

SpotX, a global video advertising and monetization platform, today announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow publishers using SpotX’s adapter to implement header bidding without commitment to any one supply-side platform or the use of proprietary wrappers. Allen Dove, chief technology […]

Google Offers Real-Time Ad Triggers

 

The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers so ads run as soon as moments occur, and use Programmatic Guaranteed deals to secure connected TV sports inventory to build a deeper connection with fans.

Nielsen Launches Podcast Listener Buying Power Service

Today, Nielsen launched the Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with charter clients that include iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and Cabana. Clients will be able to profile shows using program titles collected from Nielsen subscribers to connect specific types of listeners with particular advertisers and specific program-level insights. Nielsen […]

LiveRamp Buys Data Plus Math, Expands Into TV

Data Plus Math, the company that helped A+E Networks and NBCUniversal offer some of the first TV-related business outcome guarantees to marketers, has been acquired by LiveRamp, the data-management platform company for marketers. The deal is for $150 million — $120 million in cash and $30 million in “time-based” equity.

Nonlinear TV Ads To Grow 22% In 2019

While total traditional linear TV advertising is forecast to continue a lackluster performance over the next two years, nonlinear TV will show strong double-digit gains. Magna, the intelligence unit of IPG Mediabrands, says nonlinear TV advertising sales — on Hulu, full-episode players, and other digital areas — will increase by 22% to $2.6 billion in 2019. This will represent 6% of total national TV ad revenues.

Justice’s Antitrust Chief Sketches How He’ll Assess Big Tech

WASHINGTON (AP) — The U.S. Justice Department’s antitrust chief suggested Tuesday he’ll take a broad view of how competition is harmed when assessing whether big tech firms should be broken up. Assistant Attorney General Makan Delrahim also was clear in a speech in Israel that he is well aware that just two companies dominate digital […]

Target, Walmart Tackle Amazon In Ad Sales

Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies.

Amazon Acquires Sizmek’s Ad Server Business

Amazon confirmed on Friday that it agreed to acquire Sizmek’s ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March. The deal will help Amazon strengthen its position in the ad industry, digging into Google’s and Facebook’s respective ad businesses, experts say.

Senate Judiciary Looks At Digital Ad Space

The Senate Judiciary Committee took a hard look at digital advertising Tuesday (May 21), both from a standpoint of privacy and whether edge providers who are supported by the use of data for ads are too big to be trusted not to abuse that power and not to allow foreign entities to abuse it, either.

YouTube Ads Are Getting Longer

From 2018 to 2019, the percentage of six-second ads on YouTube declined by 20% YOY to 16.5% of all ads. By comparison, the number of 30-second ads rose by 19% YOY to 24% of all ads.

TVN FOCUS ON PODCASTS

Stations Finding Sound Reasons To Podcast

Tegna, Tribune, Scripps, Fox and Graham are among a growing number of TV broadcasters who are exploring adding audio content and advertising platforms. A study from the Interactive Advertising Bureau and PricewaterhouseCoopers puts podcast ad revenues at $313.9 million in 2017, and projects that it will more than double, to $659 million, by next year.

FreeWheel Unveils New Local TV OTT Offering

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video. It opens up access to OTT marketplace for all Strata clients,  from agency holding companies to independent media buying shops.

UPFRONTS

Xandr To Launch ‘Community’ Marketplace

AT&T’s advanced advertising and analytics subsidiary Xandr will roll out a new video advertising marketplace and enhanced addressable TV offerings during its upfront week event Tuesday. The new video ad marketplace will be called “Community” and will be cross-platform, encompassing OTT, CTV, digital and mobile.

U.S. Digital Ad Revenue Passes $100B

For the first time, U.S. digital advertising revenues have passed $100 billion — totaling $107.5 billion in 2018, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report.

Slow Ad Growth Could Force Change On Google

Google’s 1Q advertising revenue, its key moneymaker, grew by 15% to $30.7 billion — slower than investors had hoped. Its digital-ad rivals Facebook and Amazon, meanwhile, both reported strong earnings last week, adding to the investor surprise when Alphabet stumbled despite a strong economy.

Hearst Teams With Comcast’s FreeWheel For OTT

Snap Plans To Run Ads From Other Apps

The Snap Audience Network allows advertisers to reach a larger group than by advertising on Snapchat alone.

Reddit Tops $100 Million Ad Mark

Reddit, the news and info sharing site that is wildly popular among Millennials, may finally be making inroads on Madison Avenue. New estimates released today by the digital statsmasters at eMarketer forecast Reddit will top the $100 million mark in advertising sales this year.

Hulu Ad Rev Forecast To Hit $1.8B In 2019

Hulu’s recent price cut for its basic ad-supported on-demand service — with an expected increase in subscribers — will accelerate advertising revenue, according to eMarketer. Its ad revenue is expected to climb 25% this year to $1.82 billion; 23% in 2020 to $2.24 billion; and 21% to $2.7 billion in 2021.

Twitter Looks To Improve On Advertising

Ned Segal, Twitter CFO, told investors at a Morgan Stanley Technology Conference that the company has become “much more clear with advertisers [as to] why they should use Twitter,” he said, adding that the company is missing some ad offerings that it is working to change.

Sling TV Tripled Advertising Revenue In 2018

Dish’s Sling TV tripled its ad revenue in 2018, largely thanks to its dynamic ad insertion (DAI) business, the company says. The company did not give any specific revenue numbers around its ad sales, so it’s unclear how significant that tripling is in terms of overall revenue.