Citing a “noticeable uptick in enthusiasm for Amazon’s ad business,” Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon’s ad revenues for 4Q 2018, as well as full years 2019 and 2020. “This marks one of the most significant reinforcements of our thesis on Amazon,” BMO equities research analyst Daniel Salmon wrote in a note sent to investors this morning
Critics are targeting Facebook and Google after a week of high-profile layoffs in the media industry, pointing to their dominance over internet ads as the reason news outlets are struggling. In all, about 1,000 media jobs were cut in the past week.
With the explosion in connected digital devices — in people’s hands, on their desks, and even at the gas pump and on the sides of buildings — more ads are being shown to more people in more places than ever before. To survive, video programmers are expanding their footprint beyond the fixed screen in the family room. The question then becomes, how can a media company make more money by reducing their inventory?
AT&T’s Turner networks and advertising business Xandr said Tuesday they have begun using the wireless carrier’s customer data to help advertisers better reach audiences across Turner brands like CNN and TBS on TV and over digital platforms.
Blockchain technology will now be used to secure data for advanced TV advertising, according to an industry initiative pushed by Comcast Cable Advertising, along with Viacom and Charter Communications’ Spectrum Reach advertising unit. Comcast is also working with its NBCUniversal unit to test its Blockgraph software, with plans to fold it into an addressable offering in early 2019.
AT&T’s advertising unit, Xandr, will be at the center of its effort to transform the video advertising business. “Consumers clearly like the breadth of content that is available today. They like the choice. And a lot of that choice comes on the back of ad-supported models,” WarnerMedia CEO John Stankey said.
Disney’s Direct-To-Consumer & International unit has reached a deal with Google for advertising technology in a bid to increase revenue across its vast digital footprint.
Public databases that shine a light on online political ads — launched by Facebook and Google before Tuesday’s U.S. elections — offer the public the first broad view of how quickly the companies yank advertisements that break their rules.
Digital video advertising spending will continue to hit sharp gains — rising nearly 30% to $27.82 billion this year, according to eMarketer. Total digital video ad spending — which includes social platforms — will make up 25% of all U.S. digital ad spending.