TikTok on Wednesday announced plans to tighten its advertising policies on weight loss and dieting products such as fasting apps and weight-loss supplements, and increase restrictions on ads that promote a harmful or negative body image.
David Cohen has been named CEO of the Interactive Advertising Bureau, which represents digital media, effective Sept. 15. Cohen joined the IAB as president in March. He had been a top media buyer, most recently as president of Magna.
The social network said it would block new political ads in late October, among other measures, to reduce misinformation and interference.
Advertising spending on linear television is expected to be down 24% this year, while connected TV ads jump 19%, according to a survey conducted for the IAB. In the new study, digital media tends to show increases despite the COVID-19 pandemic, while advertisers back away from traditional media. Overall, buyers expect 2020 ad spending to fall 8%, with digital up 6% and traditional down 30%.
AT&T is exploring the potential sale of its digital advertising operations, a sign the telecommunications company is curbing its ambitions to become a force on Madison Avenue, according to people familiar with the matter. AT&T acquired the biggest component of those operations, AppNexus, for about $1.6 billion in 2018 under a plan to challenge heavyweights such as Google owner Alphabet Inc. for a piece of the multibillion-dollar digital ad marketplace.
Unilever, Target and Coors are among the brands using the streaming service’s interactive feature on Comcast’s Voice Remote-equipped X1 and Xfinity Flex platforms.
Frank Comerford, NBCU Owned Television Stations’ CRO and president of commercial operations, says its Post-In Flight deals are starting to take off and could eliminate much of the post-buy work for both the station group and ad agencies. He says Spot ON, NBCU’s OTT/CTV product, is also bolstering business development and making it easier to communicate with advertisers.
TV’s hottest properties this year may have little to do with the primetime lineup for which the medium is best known.
Advertisers are placing new emphasis on ad-supported streaming outlets like Walt Disney’s Hulu and NBCUniversal’s Peacock, while exploring opportunities with WarnerMedia’s HBO Max, Fox’s Tubi and ViacomCBS’s Pluto, according to four media buyers and three other executives familiar with the pace of the industry’s annual “upfront” negotiations, when Madison Avenue and U.S. media companies haggle over advertising inventory in the next programming cycle.
After last month’s Facebook boycott, companies are demanding more control over how their ads appear online. And the tech companies seem to be listening.
Following up on its effort that allowed small businesses to buy advertising times through a self-serve ad manager, Hulu has launched creative advertising services for small and medium-size businesses. The effort looks to either repurpose existing video for streaming TV or to provide services for businesses that want to start from “scratch.”
ViacomCBS is combining its three big connected digital video offerings into ViacomCBS EyeQ, which the company said will give ad buyers simplified access to large-scale audiences. EyeQ includes video from CBS Interactive, Viacom Video and Pluto TV at a time when advertisers are looking to connected TV to reach viewers with targeted advertising as young consumers are cutting the cord and turning to streaming programming.
The NBCUniversal Owned Television Stations division signs a multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory.
DMR , an independent digital media and advertising company that is celebrating its 10th anniversary, has expanded upon its recent entry into the linear, free advertising-supported television (FAST) space. It is doing so via a new deal with STIRR, an ad-supported, live and on-demand streaming service that launched in January 2019, which will carry three of DMR’s […]
Because of the disruption to business caused by the COVID-19 pandemic, advertisers plan to put more money into digital ads and decrease spending on TV during the upcoming holiday season, according to Advertiser Perceptions.
SpotX, a global video advertising platform, announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem. SpringServe […]
Walt Disney Co. has dramatically slashed its advertising spending on Facebook Inc., according to people familiar with the situation, the latest setback for the tech giant as it faces a boycott from companies upset with its handling of hate speech and divisive content.
The entertainment business is a big advertiser but has been noticeably silent as other industries protest the social network’s handling of hate speech.
Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets. The streamer, which is courting more advertisers as it’s further integrated into parent company Disney, is opening up a closed beta test of a self-service ad manager to small and medium-size businesses, it said today. It’s the first self-service tool from Hulu and will give marketers the ability to start campaigns on the streamer with a minimum spend of $500.
Zeus Technology, The Washington Post’s revenue performance platform, will license Zeus Performance to Graham Media Group. With television stations in Houston; Detroit; Roanoke, Va.; San Antonio, Texas; Orlando; and Jacksonville, Fla., Graham becomes the platform’s first broadcast customer. Zeus now has grown to nearly 60 sites in the U.S. “Local publishers using Zeus continue to see significant increases […]
Omnicom Media Group has announced that it has committed to spending $20 million to advertise in podcasts distributed by Spotify Technology between now and the end of this year. The deal is the largest strategic podcast advertising partnership of its kind to date, according to the companies.
With more than 400 brands committing to a Facebook boycott, the social giant is struggling to explain its position on hateful and hostile content.
Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site.
The #StopHateForProfit movement — originally started by civil rights groups on June 17 as an ad boycott of Facebook only, limited to the month of July — has quickly turned into a broader phenomenon. Over the weekend, Starbucks and Diageo joined the growing list of major advertisers suspending all or part of their social media advertising in reaction to the increasing influence of the movement’s call for a crack-down on hate speech.
Verizon said on Thursday it is pulling advertising on Facebook until the company “can create an acceptable solution that makes us comfortable.” A company spokesperson said the pause applies to both Facebook and Instagram. It comes as marketers including Ben & Jerry’s, Patagonia and REI have also said they plan to pause advertising on the platforms.
The #StopHateForProfit boycott organized by civil rights groups against Facebook advertising may not serve to make a dent in the tech giant’s massive revenue, at least in the short term — as various analysts continue to point out. But it’s clearly worrying CEO Mark Zuckerberg and his senior executives, who are now reaching out to major ad industry players to try to calm their growing concerns about supporting a platform that has become associated with spreading racist, violence-inciting hate messaging from President Donald Trump and right-wing extremists.
YouTube delivered its ninth annual NewFronts presentation to digital ad buyers, in a shorter, online format it dubbed “Brandcast Delivered.” Video presentations were customized to viewers’ interests, with on-camera participants in the heavily edited pitch including Lilly Singh, Josh Gad, Alex Rodriguez, Lyor Cohen and Mark Ronson, along with senior executives.
Marsha Cooke, SVP of impact at Vice Media, on Wednesday blasted advertisers for demanding their ads stay clear of sensitive topics online, including the words “George Floyd,” “Black Lives Matter” — and even “Black people.”
Though July is typically a busy season for Ben & Jerry’s and Eddie Bauer, consumers won’t find the brands on Facebook that month. On Tuesday, both companies said they were joining the boycott against Facebook and Instagram, voicing their support for the “Stop the Hate for Profit” campaign.
Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers. Advertisers including direct-to-consumer marketers SmileDirectClub, The RealReal and SweetGreen are among the launch partners for what Hulu is calling Gateway Go, which using interactive second-screen technology to send viewers QR codes and push notifications, so that those viewers can immediately react to brand offers on their mobile devices.
It took use of Nazi symbols by the Trump re-election campaign, but Facebook has now budged a bit from its “hands off” policy for political ads and speech. The platform has removed at least a few of the campaign’s ads for violating its policy against organized hate.
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. Alphabet and Google CEO Sundar Pichai mentioned YouTube’s direct-response business during the company’s 1Q earnings call in April, saying it has been a profitable focus for the company. Advertisers requested the support.
Ever since Mark Zuckerberg defended the platform’s hands-off policy toward posts by President Trump that contained misinformation or promoted violence, some companies are staying away.
In March as the coronavirus crisis began escalating rapidly, publishers and ad tech companies battened down the hatches. Advertisers had begun to pause spend and media industry executives braced themselves for an even worse second quarter. By most accounts, April was a terrible month too, according to the 13 publishing, ad tech executives and industry experts Digiday contacted for this article. But in May, things began looking up — albeit moderately.
Three online advertisers are suing Google for allegedly violating antitrust laws by monopolizing digital advertising markets. “Google leveraged its stranglehold on online search and search advertising to gain an illegal monopoly in brokering display advertising on other companies’ websites,” the marketers allege in a class-action complaint filed last week in U.S. District Court for the Northern District of California.
Digital ad revenue rose 12% to $31.4 billion in the first quarter, with revenue starting to decline in March because of the Coronavirus outbreak, according to the Internet Advertising Bureau. With businesses closed and demand down by the pandemic, publishers are getting lower digital ad prices with the biggest impact coming in display advertising, which is down 30% on a cost-per-thousand viewers basis, the IAB said based on a survey of digital ad sales executives.