IAB Goes Virtual, Features Fauci Keynote

The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. Anthony Fauci, Sen. Ron Wyden and WPP CEO Mark Read.

Google To Pause Political Ads Through Inauguration

Google will suspend political ads along with any reference to “impeachment, inauguration or protests at the U.S. Capitol” beginning Thursday. The ban will run through the day after President-elect Joe Biden’s inauguration on several platforms.

Google Must Face Claims It Overcharged For Pay-Per-Click Ads

 

A federal appellate court has revived a class-action complaint alleging that Google overcharged pay-per-click advertisers by reneging on a promise to discount some ads, and failing to limit ads by location.

How Google Is Hurting Local News

An audit reveals that Google News sends readers — and advertising dollars — away from local news outlets.

New Ad Fraud Scheme Highlights Growing Problem For Streaming TV

Oracle Corp.’s data cloud and measurement business said it detected a new instance of fraud in streaming television that likely impacted millions of dollars in advertising spending, signaling a growing problem for advertisers as they move more dollars into the medium.

Largest CTV Ad Scam Faked 29M Addresses

Scammers are following viewers as they go over the top, and what is described as the largest CTV ad fraud operations so far has been uncovered. Dubbed StreamScam, the operation exploited flaws in CTV ad service technology and spoofed more than 28.8 million U.S. household IP address, including 3,600 apps and 3,400 CTV device models. As much as $15 million worth of ad spending might have been diverted by the scam.

10 States Sue Google Over Ad Sales

Texas Attorney General Ken Paxton announced the suit, which was filed in a federal court in Texas, saying Google is using its “monopolistic power” to control pricing of online advertisements, fixing the market in its favor and eliminating competition.

FreeWheel Names Mark McKee CRO, US

He’s promoted to Lead the Comcast company’s U.S. sales revenue, execution and strategy.

NBCU Expands Ad Resources For Local Marketers

It unifies all digital and streaming inventory to give local customers more targeted reach and scale. Premium opportunities across Peacock and Apple News are now open to all marketers.

NewFronts To Be Held Virtually In May 2021

After last spring’s upfront events were canceled because of the coronavirus, many wondered what their future would be. Most of the events were redone as digital gatherings. In the first announcement about the 2020-21 TV season, the NewFronts, featuring digital video, will be held by livestream the week of May 3, closer than ever to the broadcast network upfronts, traditionally scheduled for right after Mother’s Day.

Premion Gets TAG Certification Against Fraud

Tom Cox, president of Premion: “This recognition validates what we’ve been doing from the onset — directly sourcing inventory from premium, known publishers and using cutting-edge technology to detect and filter for fraud.”

YouTube Puts Ads On Non-Partner Videos

YouTube has begun inserting ads in some videos from channels not in its YouTube Partner Program, and therefore not eligible to share in the ad revenue. In a update to its terms of service this week, YouTube added language stating that it has the “right to monetize all content on the platform and ads may appear on videos from channels not in the YouTube Partner Program.”

YouTube Launches Audio Ads

YouTube on Tuesday launched audio ads and dynamic music lineups as the number of logged-in viewers continues to rise. Audio ads, in beta, is the first advertising format on YouTube designed to connect brands with music fans in engaged and ambient listening on the site.

Facebook Bans Ads That Discourage Vaccinations

Facebook said Tuesday it is launching a new global policy that bans ads that discourage people from getting vaccines. The company previously had a policy against vaccine hoaxes that were publicly identified by global health organizations.

Wall Street Bullish On Ad Rebound

Wall Street analysts have turned extra bullish on digital media — especially social and connected TV (CTV) and streaming services — according to reports from equity research firms assessing the impact of the COVID-19 pandemic.

Political Campaigns Flood Facebook With Ad $

Adding up money shelled out for the presidential contest, the congressional and gubernatorial races and from third-party groups advocating for candidates and causes, political advertisers in the U.S. spent at least $264 million on Facebook in the third quarter, according to CNBC’s compilation of data from the Center for Responsive Politics and Facebook’s ad library.

Facebook To Stop Political Ads After Nov. 3

Facebook announced significant changes to its advertising and misinformation policies, saying it will stop running political ads in the United States after polls close on Nov. 3 for an undetermined period of time. The changes, announced on Wednesday, come in an effort to “protect the integrity” of the upcoming election “by fighting foreign interference, misinformation and voter suppression”, the company said in a blogpost.

SpotX Reports 900% Ad Spend Increase Since April

Global video advertising platform SpotX says it has seen more than a 900% increase in political advertising spend across its platform of OTT and CTV channels since April 2020. The increase, it said, “represents a broader shift of viewers and advertisers toward streaming platforms.” According to Nielsen, streaming grew to more than 25% of total […]

Advertisers Dealing With Streaming TV Fraud

Advertisers are flocking to streaming TV, pursuing viewers who are spending more time watching programming on ad-supported services. But fraudsters seeking to steal some of those new ad dollars are moving in, too. Ad measurement and verification firm DoubleVerify says it detected 780 fake streaming-TV apps this year that it believes were set up by bad actors to lure spending by unsuspecting advertisers — just one of the scams in play.

TikTok Bans Some Advertisements

TikTok on Wednesday announced plans to tighten its advertising policies on weight loss and dieting products such as fasting apps and weight-loss supplements, and increase restrictions on ads that promote a harmful or negative body image.

Cohen Named CEO Of Interactive Ad Bureau

David Cohen has been named CEO of the Interactive Advertising Bureau, which represents digital media, effective Sept. 15. Cohen joined the IAB as president in March. He had been a top media buyer, most recently as president of Magna.

Facebook Moves To Limit Election Chaos

The social network said it would block new political ads in late October, among other measures, to reduce misinformation and interference.

IAB: Linear TV Ad Spend Down 24%

Advertising spending on linear television is expected to be down 24% this year, while connected TV ads jump 19%, according to a survey conducted for the IAB. In the new study, digital media tends to show increases despite the COVID-19 pandemic, while advertisers back away from traditional media. Overall, buyers expect 2020 ad spending to fall 8%, with digital up 6% and traditional down 30%.

AT&T Explores Sale Of Xandr Digital Ad Unit

AT&T is exploring the potential sale of its digital advertising operations, a sign the telecommunications company is curbing its ambitions to become a force on Madison Avenue, according to people familiar with the matter. AT&T acquired the biggest component of those operations, AppNexus, for about $1.6 billion in 2018 under a plan to challenge heavyweights such as Google owner Alphabet Inc. for a piece of the multibillion-dollar digital ad marketplace.

Peacock Ushers In Era Of Voice-Activated Ads

Unilever, Target and Coors are among the brands using the streaming service’s interactive feature on Comcast’s Voice Remote-equipped X1 and Xfinity Flex platforms.

EXECUTIVE SESSION WITH FRANK COMERFORD

TVN Executuve Session | NBCU Grows Pay-Per-Performance Deals

Frank Comerford, NBCU Owned Television Stations’ CRO and president of commercial operations, says its Post-In Flight deals are starting to take off and could eliminate much of the post-buy work for both the station group and ad agencies. He says Spot ON, NBCU’s OTT/CTV product, is also bolstering business development and making it easier to communicate with advertisers.

Madison Avenue Betting Money On Digital In TV’s Tough Upfront

TV’s hottest properties this year may have little to do with the primetime lineup for which the medium is best known.

Advertisers are placing new emphasis on ad-supported streaming outlets like Walt Disney’s Hulu and NBCUniversal’s Peacock, while exploring opportunities with WarnerMedia’s HBO Max, Fox’s Tubi and ViacomCBS’s Pluto, according to four media buyers and three other executives familiar with the pace of the industry’s annual “upfront” negotiations, when Madison Avenue and U.S. media companies haggle over advertising inventory in the next programming cycle.

Big Tech And Big Advertisers Talk It Over

After last month’s Facebook boycott, companies are demanding more control over how their ads appear online. And the tech companies seem to be listening.

Hulu Starts Creative Services Effort

Following up on its effort that allowed small businesses to buy advertising times through a self-serve ad manager, Hulu has launched creative advertising services for small and medium-size businesses. The effort looks to either repurpose existing video for streaming TV or to provide services for businesses that want to start from “scratch.”

ViacomCBS Consolidating Video Into EyeQ

ViacomCBS is combining  its three big connected digital video offerings into ViacomCBS EyeQ, which the company said will give ad buyers simplified access to large-scale audiences. EyeQ includes video from CBS Interactive, Viacom Video and Pluto TV at a time when advertisers are looking to connected TV to reach viewers with targeted advertising as young consumers are cutting the cord and turning to streaming programming.

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WDIV Gives Free Advertising To 15 Small Businesses

Freewheel Adds NBC Spot On’s OTT Inventory

The NBCUniversal Owned Television Stations division signs a multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory.

DMR Launches Three New Linear Channels, Sets Distribution Deal With Stirr

DMR , an independent digital media and advertising company that is celebrating its 10th anniversary, has expanded upon its recent entry into the linear, free advertising-supported television (FAST) space. It is doing so via a new deal with STIRR, an ad-supported, live and on-demand streaming service that launched in January 2019, which will carry three of DMR’s […]

COVID Will Help Digital Ads In Holiday Season

Because of the disruption to business caused by the COVID-19 pandemic, advertisers plan to put more money into digital ads and decrease spending on TV during the upcoming holiday season, according to Advertiser Perceptions.

SpotX Invests In SpringServe OTT, CTV Ad Serving Platform

SpotX, a global video advertising platform, announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem. SpringServe […]

EBay Nears Deal To Sell Classified-Ads Unit To Adevinta

Disney Slashes Ad Spending On Facebook Amid Growing Boycott

Walt Disney Co. has dramatically slashed its advertising spending on Facebook Inc., according to people familiar with the situation, the latest setback for the tech giant as it faces a boycott from companies upset with its handling of hate speech and divisive content.

Hollywood Stays Away From Facebook Boycott

The entertainment business is a big advertiser but has been noticeably silent as other industries protest the social network’s handling of hate speech.

Hulu Rolls Out Self-Service Ad Tool

Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets. The streamer, which is courting more advertisers as it’s further integrated into parent company Disney, is opening up a closed beta test of a self-service ad manager to small and medium-size businesses, it said today. It’s the first self-service tool from Hulu and will give marketers the ability to start campaigns on the streamer with a minimum spend of $500.

WaPo’s Zeus To Power Ad Tech For Graham Media

Zeus Technology, The Washington Post’s revenue performance platform, will license Zeus Performance to Graham Media Group. With television stations in Houston; Detroit; Roanoke, Va.; San Antonio, Texas; Orlando; and Jacksonville, Fla., Graham becomes the platform’s first broadcast customer. Zeus now has grown to nearly 60 sites in the U.S. “Local publishers using Zeus continue to see significant increases […]