Nexstar Digital Launches Data-Driven Advertising Platform Stellar

Nexstar Digital today launched Stellar, a data-driven audience platform that lets advertisers buy digital and linear advertising. Stellar uses predictive technology to determine where a brand’s advertising will perform best and lets buyers create campaigns using Nexstar’s 199 TV stations, 120 local websites and 284 local news and weather apps.

Justice Dept. Said To Accelerate Google Ad Inquiry

The moves may result in a second antitrust lawsuit against Google before the end of the year.

TikTok Tests Longer Video, More Options For Advertisers

TikTok, the world’s most downloaded non-gaming app in July, is testing longer videos on its platform. Social media consultant Matt Navarra broke the news by publishing a screenshot of a TikTok bulletin. “Upload longer videos,” the post read, “…up to 5 minutes long from your device.”

Vizio Ads Closes Upfront with $100M+ In Commitments

Vizio today said it has closed its 2022 upfront negotiations and secured brand and agency advertising commitments in excess of $100 million, a fourfold increase over 2021. These commitments include enterprise-level buys from six major agency holding companies and increased investment from a number of top advertising categories in traditional TV such as automotive, insurance […]

Comscore Teams With NewsGuard To Thwart ‘Misinformation’ Ad Buys

On the heels of a joint report estimating advertisers place $2.6 billion annually in digital media buys on publishers of misinformation, Comscore and NewsGuard are launching a new service to help thwart it. Comscore said it will integrate NewsGuard’s data into its pre-bid contextual targeting options for the demand-side platforms (DSPs) it works with, enabling advertisers and agencies to select custom NewsGuard segments that exclude publishers of misinformation from their ad buys.

IAB Tech Lab Launches Transparency Center to Combat Digital Ad Fraud, Enable Accountability & Compliance

IAB Tech Lab today introduced its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification program results and more. This, it says, […]

U.S. TV Ad Spending To Drop 4% In 2021 As Digital Video Booms

Media agency Zenith is forecasting a decline in U.S. TV ad spending in 2021 as audiences shrink and marketers pour their advertising dollars into digital video. “Audiences continue to migrate online, and online video viewing is growing rapidly, even as traditional television ratings shrink again after a one-off spike when lockdowns began in 2020,” Zenith said in its report. “Advertisers value online video as a means of maintaining reach while television declines, but it’s an effective form of brand communication in its own right.”

Cox Local Solutions Sets Strategic Initiative With Amazon Advertising

The move will let advertisers across the nation to programmatically buy display and OTT ads through Amazon DSP and analyze their campaign performance.

Sinclair Broadcast Group Launches Compulse

With the release of Compulse 360 software for digital media, Compulse, Sinclair’s digital arm, offers purpose-built tech, expert managed services and transparent pricing designed to let clients run local campaigns at scale.

Digital Ad Vet Anthony Katsur Named CEO Of IAB Tech Lab

Anthony Katsur has been named chief executive of the IAB Tech Lab, a global nonprofit that promotes common standards and technology for digital advertising, at a moment of flux for the digital advertising industry. The appointment comes weeks after Alphabet Inc.’s Google said it would delay its planned removal of third-party cookies in its Chrome browser, a victory for the IAB Tech Lab, which was part of a chorus of industry voices calling for Google to give the industry more time to prepare for the change.

Fox’s Flx OTT Ad Product Integrated Into Strata Platform

Fox TV Stations said today it’s made a deal to integrate Fox Flx, its over-the-top advertising product, into the Strata buying platform operated by Comcast’s FreeWheel unit.

Tim Russell Joins Sabio As SVP Sales To Expand CTV Business

Sabio, a mobile data-powered CTV platform, today announced that Tim Russell will be joining the team as SVP of sales. He will be based in New York. Russell has more than 28 years of experience in the TV industry and will work toward enhancing Sabio’s CTV product in the market. Prior to joining Sabio, he […]

Roku Closes Upfront With Big Ad Gains, Double The Deals In 2020

Roku has finished its upfront TV-video advertising market, posting rising “commitments” from marketers, two times that of the previous year, according to the company. For the entire 2021, MoffettNathanson Research projected Roku to have amassed $902 million in total advertising revenue — up from a $566 million estimate for 2020. Above, Roku original Chrissy’s Court.

QTT Adds To Patents Connecting Digital, Linear TV Ad Marketplaces

QTT, an ad tech video platform that helps make linear TV advertising behave digitally, has earned its third patent (U.S. Patent No. 11,057,134 for “Integrating Digital Advertising with Cable TV Network and Broadcast Advertising”) in its path to bridging the gap between linear TV and digital advertising. “QTT is a win-win for advertisers and linear TV […]

EU Approves UK Data Rules, Avoiding Online Advertising Chaos

The approval should be good for four years, but the EU Commission warned it will revoke that if it discerns problems threatening EU citizens’ data privacy rights

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Digital Ad Sales: If, Or When?

There is much discussion in the broadcasting world around digital ad sales, as evidenced by panel sessions at MFM’s annual conference, Media Finance Focus 2021. While one school of thought is that digital sales is still taking a back seat to traditional ad sales, one very astute ad sales leader is all in on digital ad sales. Here are some of its challenges and opportunities.

YouTube’s Masthead Ads Ban Politics, Alcohol, Prescription Drugs, Gambling

In a shift that could help Google’s YouTube sidestep future political controversy, as well as make it more attractive to a broader audience, the social video site has announced that it has stopped taking ads related to elections and political content, alcohol, gambling and prescription drugs in its masthead ads.

Premion Expands Deal With Polk To Help Auto CTV Campaigns

Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions data to target ad campaigns and measure their results. Automotive advertisers using the Premion platform to create regional and local streaming campaigns will be able to incorporate Polk audience segments and data on sales, make and model, price and vehicle type.

STREAMING NEWS 2021

Advertisers Adopt ‘Holistic’ Approach On Streaming

Executives from E.W. Scripps, Cox Media Group, CBC and Disney told attendees of a TVNewsCheck virtual conference that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy. Above, Maggie Drake, Scripps senior director, OTT revenue, said she is starting to see advertisers gravitate toward digital and away from linear ads.

Carolyn Everson Steps Down As Facebook Ad Chief

Google To Change Global Ad Practices

Google said today it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlement with French authorities. The deal with the French competition watchdog could help rebalance the power over advertising in favor of publishers, which held sway over the business in the pre-internet era but lost control with the rapid rise of Google and Facebook

Study: Two-Thirds Of Advertisers Use CTV To Strengthen Link Between TV And Digital

Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in the CTV advertising picture.

Cox Taps Soo Jin Oh As President Of Gamut

In her new role, Oh will be responsible for driving innovation and continued engagement while overseeing Gamut’s day-to-day over-the-top advertising businesses and their functions.

TV Networks Hope New Ads Can Build Scattered Binge-Viewers Into Big Crowds

The nation’s big media companies are on a new mission: finding ways to unite thousands of individual binge-watchers into a cohesive mass audience. To get more advertisers to move their dollars to streaming, the TV executives are working furiously to gather all the streaming fans for the same advertising experience. It’s not going to be easy.

Facebook Explains Ad Review Process

 

Facebook can make ad campaigns sit in limbo for days while it goes through a stringent review process, leaving marketers to wonder if they will ever publish.

Advertisers, TV Networks Battle Over Streaming Ad Rates

The back and forth over a very new type of media shows just how quickly streaming video is hooking consumers who have a yen for high-quality dramas and comedies — and the advertisers who need to reach them to keep revenue flowing. “It’s the first time that we are in a marketplace where it’s being led by our streaming conversation, and not being led by our linear conversation,” says Rita Ferro, president of Disney’s advertising sales.

Scripps, Amazon Set OTT Ad Venture

Scripps’ Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon’s News apps to local businesses.

NBCUniversal Rolls Out New Ad Innovations

From augmented reality shopping experiences to “Choose Your Own Adventure” journeys, the new ad formats and products “offer marketers compelling ways to reach consumers around the world while driving interactivity for viewers,” the company says.

QUARTERLY REPORT

Vizio Profit Down, But SmartCast Users, Platform Revenue Jump

NEWFRONTS

Tegna Outlines Local-Content Strategy At NewFronts

Tegna offered a pitch to advertisers at IAB 2021 NewFronts that amounted to: Trust us, because our viewers already do. The station group — among the first-time presenters at IAB’s annual gathering — emphasized how its local roots intertwined with a renewed interest among Americans in their local communities.

Twitter Buys Scroll, Service That Removes Website Ads

Twitter is acquiring Scroll, a subscription service that removes ads from participating news sites. Scroll, which charges $5 per month, is going into private beta with Twitter in preparation for being incorporated in a broader subscription service later this year, Scroll CEO Tony Haile said in a blog post.

NEWFRONTS

YouTube Unveils New Shows, CTV Ad Opportunities

Among new original show announcements for ad-supported video platform YouTube, its connected TV ads will now offer new functions for advertisers. Viewers can click to go to a brand’s website while still watching a video. The announcement came during YouTube’s IAB NewFronts presentation on Tuesday.

Estrella Media Partners With Google Ad Manager For Monetization of Streaming TV Platforms

Estrella Media, a vertically integrated, multiplatform, Spanish-language media company has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on-demand […]

NewFront Speakers See Advertisers Changing Channels From Traditional TV

Digital video advertising sellers are pretty full of themselves as the annual NewFronts start today and run through Thursday. After a pandemic that accelerated streaming in general and connected TV usage in particular, digital video sellers are no longer pitching their products as just targeting vehicles or reach extenders. No, they’ve gone mainstream, insisting that digital video is now the primary way to reach viewers.

Magnite Closes $1.1B SpotX Acquisition

The deal creates the largest independent CTV and video ad platform. Clients include A+E Networks, AMC Networks, Crackle, Discovery, Fox, fuboTV, LG, Roku, Samsung, Sling TV and Vizio.

QUARTERLY REPORT

Google’s First Quarter Ad Sales Surge 32%, Alphabet Profit Doubles

The robust first quarter advertising growth announced Tuesday provides the latest sign that advertisers are expecting the economy to roar back to life as more people get vaccinated against COVID-19 and burst out of their pandemic cocoons.

Comcast Advertising Appoints Growth Strategy VP

In the newly created role, Rick Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio.

Facebook Begins Testing Ads In Instagram Reels

Media Buyers Upbeat As Upfronts Near, But See Shift To Programmatic

Media buyers are more optimistic in 2021, but they said they’re looking to spend less upfront and more programmatically, according to a study by the IAB. The group said that optimism among buyers has increased in just the past five month when its last survey was taken. In the new survey 21% were very confident and 40% were confident. Just 11% of buyers said they were not confident.

In The Roaring Twenties, Ads Make A Comeback

Subscriptions may be the rage, but businesses of all sorts are pouring money into advertising — digital most of all.