Although millions of American voters may not be aware of it, the powerful data-mining techniques that campaigns routinely use to tailor political ads to consumers on sites and apps are making the leap to streaming video. The targeting has become so precise that next door neighbors streaming the same true crime show on the same streaming service may now be shown different political ads — based on data about their voting record, party affiliation, age, gender, race or ethnicity, estimated home value, shopping habits or views on gun control.
Some advocates for children and teens are urging Senate leaders to hold a floor vote on two bills that could affect the content that young users can access online, as well as how their data is collected and harnessed. Both measures — the Children and Teens’ Online Privacy Protection Act (S. 1628) and the Kids Online Safety Act (S. 3663) — advanced out of the Senate Commerce Committee in July.
In a move that broadcasters can leverage to make their point about the relative value of their ad platform versus online, Sen. Richard Blumenthal (D-Conn.) is slamming Google Ads, saying it has a troubling record of not weeding out fraud and abuse and calling on the company to pony up info in its ad practices and policies. Blumenthal, like many on the Hill, has been a sharp critic of edge provider privacy and marketing practices in general.
The U.S. Justice Department is preparing to sue Google as soon as next month, according to people familiar with the matter, capping years of work to build a case that the Alphabet Inc. unit illegally dominates the digital advertising market. Lawyers with the DOJ’s antitrust division are questioning publishers in another round of interviews to refresh facts and glean additional details for the complaint, said three people familiar with the conversations.
Spanish-language programming and sports were big gainers during the first half of 2022, according to a new analysis from research and analytic firm iSpot.TV. Liberty Mutual was the top advertiser in the first half of the year. iSpot found that despite the shift of viewing to streaming, live TV continues to deliver for advertisers, increasing impressions by 7.29% from a year ago.
The good news is that U.S. ad executives project their second-half ad spending will be up an average of 7% vs. what they originally planned, according to a survey released this morning by the Interactive Advertising Bureau. The bad news is that the same sample of ad execs reported their full-year ad spending will be down 31% from what was projected in a similar survey conducted by the bureau in the fall of 2021.
Video advertising firm FreeWheel has appointed Katy Loria as U.S. chief revenue officer, Michael Lawlor as chief operations and service officer, and Chris Rouser as head of human resources. Based in New York, Loria, Lawlor, and Rouser will serve as key members of the FreeWheel executive leadership team. Mark McKee, FreeWheel general manager, said: “With […]
Now commanding 28% of all video viewing time, over-the-top services have exploded in popularity. Borrell Associates found that they Increased from just 13.7% of all locally spent advertising in 2021, with more than a third of local media managers calling OTT their hottest-selling digital product. Find out why OTT is commanding such rapidly growing attention — and an equally growing piece of local advertising spend — and why OTT players like YouTube and TikTok are likely to take an increasing piece of the ad pie.
Most advertisers buying connected TV and over-the-top inventory plan to increase their spending on streaming by an average of 22%, according to a new study from Advertiser Perceptions and Premion, Tegna’s local OTT/CTV ad unit. Among those responding to the study, 25% called CTV/OTT the most important or valuable media type in 2021, topping linear TV, paid search and social.
The Federal Trade Commission is warning the “shadowy” advertising-tech marketplace that it is on the lookout for any practices that run afoul of its rules, and that any claims ad-related data collection is anonymized to protect consumers are no shield from the long arm of the regulator. And while the FTC is an independent agency, the White House has added its muscle to the warning by circulating it to the press.
Facebook is developing a product that will not rely on anonymized personal information from users and will be more in line with privacy guidelines set by Europe and U.S. states that have privacy regulations. “I think it will use a lot less user data visible to the advertiser,” said Marty Weintraub, Aimclear founder and Facebook expert. The product — Basic Ads — is aimed at brand advertisers wanting to build awareness. It focuses on mass marketing, similar to the way a television station targets viewers, Weintraub said.
The Federal Trade Commission plans a major overhaul of its guidance for digital advertisers, the agency says. It last issued updated guidance for online disclosures in 2013, when it recommended that marketers make sure all terms, conditions and disclaimers were available to people who accessed ads on small mobile screens. Lesley Fair, a senior attorney with the FTC’s Bureau of Consumer Protection, said: “It’s time for a start-to-finish reboot, given the major changes in advertising tactics and techniques that marketers use.”
The Interactive Advertising Bureau’s IAB Tech Lab has unveiled the Global Privacy Platform (GPP) to standardize U.S. and global privacy preferences for digital ads and wants input on the plan. Getting the privacy part of targeted advertising right could be crucial to the continued health of what has been a booming online ad market. Statista.com predicted that digital ad spending in the U.S. alone will top $200 billion by 2025.
Internet advertisers and others have filed a friend of the court brief at the Supreme Court in support of NetChoice and the Computer and Communications Industry Association, which are challenging a Texas social media law they say will irreparably damage online platforms as advertising vehicles.
Walt Disney Co. is taking a less-is-more approach to selling commercials on its Disney+ streaming service. Disney+ will carry about four minutes of commercials an hour on the ad-supported version of the platform set to launch later this year, company officials said.
TVNewsCheck‘s Michael Depp talks with NBCUniversal’s Josh Feldman, CMO, and Collette Winn, VP of commercial innovation, about new ad types from the company that envelop consumers more than ever before and venture deep into the metaverse with iterations for both national and local advertisers.
A round of tech earnings last week made it starkly clear that the COVID-led surge in digital advertising has begun to ease. The slowdown was caused by a confluence of events, including inflation fears, supply-chain shortages, the war in Ukraine, a gradual return to normalcy two years into the pandemic, the continued rise of TikTok and Apple Inc.’s recent privacy changes.
As the NewFronts start their first in-person edition in New York since 2019, streaming stats are in for 2021, and the market is officially booming. The IAB, the industry group behind the NewFronts, issued its ninth annual report on online ad spending, finding that connected TV spending exploded to $15.2 billion, up 57%. It forecasts a 39% gain in the current year, to $21.2 billion, meaning a doubling in CTV spending since 2020.
Veteran digital marketing executive Dennis Cook will lead all marketing for company’s digital division, with a special focus on accelerating the company’s advertising sales business.
Apple and Google are pushing privacy changes, but a shift in digital tracking is giving some platforms a bigger advertising advantage.
Twitter kicked off pilot tests this week for three new ad formats: Interactive Text Ads, Product Explorer Ads and Collection Ads. Group Product Manager Madeleine Bayer and Product Manager Lauren Nagra said all three formats will be visible to U.S. users on Android, iOS and the web, adding: “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback.”
The move came after a Russian regulator demanded that the company stop showing ads with what the regulator claimed was false information about the invasion of Ukraine.
Roku claims its OneView is the first ad-buying platform to enable Nielsen guarantees across TV streaming platforms. Upfront advertisers in OneView will now have the ability to see and measure audiences across major devices, channels, and publishers and can choose a specific age and gender demographic and pay only for the ad impressions that reach their target audience.
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar. Spending rose by 46% year-over-year in 2Q, and 31% YoY in 3Q. Vertical categories showing double-digit growth in spend included tech, media and finance. The top 10 categories accounted for 83% of total podcast spend for the year:
New jobs posted to TVNewsCheck’s Media Job Center include openings for a reporter/MMJ, a meteorologist/MMJ, and a digital sales manager at WWSB in Sarasota, Fla.
While advertisers and agencies can not by themselves eliminate dangerous and destructive content online, they do have a role to play as they also work to avoid misspending money and inviting regulations that could hurt business, GroupM said in a new report on brand safety.
Sen. Maria Cantwell (D-Wash.) has called on Federal Trade Commission Chair Lina Khan to immediately launch an investigation of “recent revelations and public documentation” that it had misled advertisers and the public in making claims about the “brand safety” and reach of its ads, which she said would violate the FTC’s prohibition on unfair and deceptive practices.
The global advertising industry will notch higher growth this year than previously expected as brands are relying more heavily on search engine and social media companies such as Alphabet Inc.’s Google and Meta Platforms to reach customers during the pandemic, according to two ad industry forecasts released today.
Two House Democrats from California, Reps. Anna Eshoo and Zoe Lofgren, have reintroduced a sweeping privacy bill that would impose broad restrictions on companies’ ability to use online data for ad targeting.
With Wall Street scrutinizing media companies’ streaming progress and advertisers pressing to understand how the dollars they have moved from traditional TV to digital venues like Peacock, Hulu, HBO Max and Tubi are working, the networks have come under a new kind of pressure. To deal with it, many of them have already begun promotional efforts they would normally have saved for the industry’s annual “upfront” sales market in spring.
Today, NBCUniversal Advertising & Partnerships offered what it described as “a couple of key updates on our leading ad-supported streaming service, Peacock.” In the next coming months, two new ad innovations — Pod Bounce and the Highlight Ad — will be launched onto the platform, “continuing NBCU’s commitment to reimagining the commercial experience for both […]
Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced its global technology expansion in China. The company has appointed David Chen, former Google Platforms country manager and Publicis managing director, to oversee Innovid’s presence as Executive Director, China. Innovid’s investment in China further expands the company’s global CTV and measurement footprint […]
Rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform. Working with Publica enables Rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. According to IAB Europe’s research, 70% […]
The new agreement expands marketing activations into messaging, via Holler’s contextually recommended expressive content.
Ad buyers will no longer be able to use topics such as health, race or sexual orientation to target people with unwanted ads on Facebook or other Meta apps.