Omnicom Media Group has announced that it has committed to spending $20 million to advertise in podcasts distributed by Spotify Technology between now and the end of this year. The deal is the largest strategic podcast advertising partnership of its kind to date, according to the companies.
With more than 400 brands committing to a Facebook boycott, the social giant is struggling to explain its position on hateful and hostile content.
Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site.
The #StopHateForProfit movement — originally started by civil rights groups on June 17 as an ad boycott of Facebook only, limited to the month of July — has quickly turned into a broader phenomenon. Over the weekend, Starbucks and Diageo joined the growing list of major advertisers suspending all or part of their social media advertising in reaction to the increasing influence of the movement’s call for a crack-down on hate speech.
Verizon said on Thursday it is pulling advertising on Facebook until the company “can create an acceptable solution that makes us comfortable.” A company spokesperson said the pause applies to both Facebook and Instagram. It comes as marketers including Ben & Jerry’s, Patagonia and REI have also said they plan to pause advertising on the platforms.
The #StopHateForProfit boycott organized by civil rights groups against Facebook advertising may not serve to make a dent in the tech giant’s massive revenue, at least in the short term — as various analysts continue to point out. But it’s clearly worrying CEO Mark Zuckerberg and his senior executives, who are now reaching out to major ad industry players to try to calm their growing concerns about supporting a platform that has become associated with spreading racist, violence-inciting hate messaging from President Donald Trump and right-wing extremists.
YouTube delivered its ninth annual NewFronts presentation to digital ad buyers, in a shorter, online format it dubbed “Brandcast Delivered.” Video presentations were customized to viewers’ interests, with on-camera participants in the heavily edited pitch including Lilly Singh, Josh Gad, Alex Rodriguez, Lyor Cohen and Mark Ronson, along with senior executives.
Marsha Cooke, SVP of impact at Vice Media, on Wednesday blasted advertisers for demanding their ads stay clear of sensitive topics online, including the words “George Floyd,” “Black Lives Matter” — and even “Black people.”
Though July is typically a busy season for Ben & Jerry’s and Eddie Bauer, consumers won’t find the brands on Facebook that month. On Tuesday, both companies said they were joining the boycott against Facebook and Instagram, voicing their support for the “Stop the Hate for Profit” campaign.
Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers. Advertisers including direct-to-consumer marketers SmileDirectClub, The RealReal and SweetGreen are among the launch partners for what Hulu is calling Gateway Go, which using interactive second-screen technology to send viewers QR codes and push notifications, so that those viewers can immediately react to brand offers on their mobile devices.
It took use of Nazi symbols by the Trump re-election campaign, but Facebook has now budged a bit from its “hands off” policy for political ads and speech. The platform has removed at least a few of the campaign’s ads for violating its policy against organized hate.
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. Alphabet and Google CEO Sundar Pichai mentioned YouTube’s direct-response business during the company’s 1Q earnings call in April, saying it has been a profitable focus for the company. Advertisers requested the support.
Ever since Mark Zuckerberg defended the platform’s hands-off policy toward posts by President Trump that contained misinformation or promoted violence, some companies are staying away.
In March as the coronavirus crisis began escalating rapidly, publishers and ad tech companies battened down the hatches. Advertisers had begun to pause spend and media industry executives braced themselves for an even worse second quarter. By most accounts, April was a terrible month too, according to the 13 publishing, ad tech executives and industry experts Digiday contacted for this article. But in May, things began looking up — albeit moderately.
Three online advertisers are suing Google for allegedly violating antitrust laws by monopolizing digital advertising markets. “Google leveraged its stranglehold on online search and search advertising to gain an illegal monopoly in brokering display advertising on other companies’ websites,” the marketers allege in a class-action complaint filed last week in U.S. District Court for the Northern District of California.
Digital ad revenue rose 12% to $31.4 billion in the first quarter, with revenue starting to decline in March because of the Coronavirus outbreak, according to the Internet Advertising Bureau. With businesses closed and demand down by the pandemic, publishers are getting lower digital ad prices with the biggest impact coming in display advertising, which is down 30% on a cost-per-thousand viewers basis, the IAB said based on a survey of digital ad sales executives.
Streaming service Quibi is beginning to feel the pinch of its lackluster performance since launching last month, as major advertisers seek to defer payments and the company looks to cut costs, according to people familiar with the situation.
Instacart quietly debuted its self-service tool for promoted products in search results in its advertising platform on Tuesday as demand for the company’s services continues to climb. Brands and agencies can now buy ads through a self-service platform. The move toward featured products in search results will enable the online platform to not only compete for ad dollars from grocery brands advertising on ecommerce sites such as Amazon and Walmart, but on Google, Bing and Facebook as well.
Facebook is at risk of losing a key seal of approval that gives companies confidence they are getting what they pay for when it comes to advertising with the social-media giant.
Google plans to soon require all advertisers to provide proof of their identities as well as the countries where they do business, in hopes of providing consumers with more insight into online advertising.
Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue.
Digital video advertising, which grew 35.5% last year, is projected to expand only marginally this year, due mainly to a second half crash in demand from U.S. advertisers. That’s the finding of revised estimates from eMarketer, which projects digital video ad spending will decline 5.2% during the second half of 2020.
Hulu’s head of ad sales Peter Naylor has left the streaming company to take a job with Snap, where he will head up U.S. ad sales. Naylor’s departure comes as Disney is folding Hulu more into its larger operations and comes two months after Randy Freer exited as CEO. In February, Hulu promoted Kelly Campbell to president to serve as his replacement under Disney direct-to-consumer chief Kevin Mayer.
Before March 13, Donald Trump’s re-election campaign was on the ground in Pennsylvania, talking face-to-face with voters and volunteers at house parties and training sessions about how the president helped usher in a new American economy. Now, and over the last three weeks as the COVID-19 pandemic has restricted gatherings and reorganized voters’ priorities, the campaign has shifted its strategy to digital-only and its message to how Trump has handled the pandemic.
Reversing course, Google said on Thursday it will begin allowing political groups to run ads related to COVID-19. The company’s move comes shortly after liberal digital ad shop DSPolitical publicly complained that Google was giving President Donald Trump “an unprecedented advantage in our upcoming elections” by banning Democratic ads relating to the outbreak, while allowing the current administration to run ads referencing the virus.
Video providers can’t fill all the ad inventory being created as people stuck at home watch more streaming content.
Web trackers see Amazon flat or trailing rivals as a survey data show sales declines in many categories — and yet, an influx of direct-to-consumer brands is driving up ad costs.
The coronavirus pandemic has inspired an unprecedented surge in news readership. But it hasn’t created a concurrent surge in advertising revenue — starving news organizations of the resources they desperately need in a time of crisis. Advertisers are pulling back what they are spending, and refusing to allow their ads to be placed next to stories that report on the pandemic.
Facebook, Google and other online companies could face new taxes in Maryland, if a bill passed this week is signed by the governor. The measure, SB2, would impose new taxes on companies that glean than $100 million in digital ad revenue. Rates would vary from 2.5% to 10% of revenue attributable to Maryland, with the percentage tied to global revenue. The Association of National Advertisers is asking Gov. Larry Hogan to veto it.
OTT and revived TV membership models were among the highlights of a local digital advertising conference that just managed to sneak in under the coronavirus wire.
The Washington Post is tripling investment in Zeus, its revenue technology arm, sources tell Axios. The Post licenses Zeus products to other media companies to help them drive more ad revenue and create better user experiences.
The NBCUniversal news operation is launching NBC News Custom Productions, an editorial unit devoted to finding ways to pair advertisers with a growing array of content options made for streaming-video outlets.
None of the video advertisers who were notified about Facebook’s proposed $40 million class-action settlement over inflated video metrics have objected to the deal, class counsel says in papers filed Friday.
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the IAB’s “Brand Disruption 2020” report released Monday, put U.S. programmatic ad spending at nearly $79 billion — an increase of 87% from 2017, the first year benchmarked in the report.
The president’s campaign has secured one of the most high-profile spots on the internet. The campaign has purchased the YouTube website’s masthead on Nov. 3 nationwide. Details weren’t provided, but the cost is estimated from hundreds of thousands of dollars to more than $1 million a day.