He’s promoted to Lead the Comcast company’s U.S. sales revenue, execution and strategy.
It unifies all digital and streaming inventory to give local customers more targeted reach and scale. Premium opportunities across Peacock and Apple News are now open to all marketers.
After last spring’s upfront events were canceled because of the coronavirus, many wondered what their future would be. Most of the events were redone as digital gatherings. In the first announcement about the 2020-21 TV season, the NewFronts, featuring digital video, will be held by livestream the week of May 3, closer than ever to the broadcast network upfronts, traditionally scheduled for right after Mother’s Day.
Tom Cox, president of Premion: “This recognition validates what we’ve been doing from the onset — directly sourcing inventory from premium, known publishers and using cutting-edge technology to detect and filter for fraud.”
YouTube has begun inserting ads in some videos from channels not in its YouTube Partner Program, and therefore not eligible to share in the ad revenue. In a update to its terms of service this week, YouTube added language stating that it has the “right to monetize all content on the platform and ads may appear on videos from channels not in the YouTube Partner Program.”
YouTube on Tuesday launched audio ads and dynamic music lineups as the number of logged-in viewers continues to rise. Audio ads, in beta, is the first advertising format on YouTube designed to connect brands with music fans in engaged and ambient listening on the site.
Facebook said Tuesday it is launching a new global policy that bans ads that discourage people from getting vaccines. The company previously had a policy against vaccine hoaxes that were publicly identified by global health organizations.
Wall Street analysts have turned extra bullish on digital media — especially social and connected TV (CTV) and streaming services — according to reports from equity research firms assessing the impact of the COVID-19 pandemic.
Adding up money shelled out for the presidential contest, the congressional and gubernatorial races and from third-party groups advocating for candidates and causes, political advertisers in the U.S. spent at least $264 million on Facebook in the third quarter, according to CNBC’s compilation of data from the Center for Responsive Politics and Facebook’s ad library.
Facebook announced significant changes to its advertising and misinformation policies, saying it will stop running political ads in the United States after polls close on Nov. 3 for an undetermined period of time. The changes, announced on Wednesday, come in an effort to “protect the integrity” of the upcoming election “by fighting foreign interference, misinformation and voter suppression”, the company said in a blogpost.
Global video advertising platform SpotX says it has seen more than a 900% increase in political advertising spend across its platform of OTT and CTV channels since April 2020. The increase, it said, “represents a broader shift of viewers and advertisers toward streaming platforms.” According to Nielsen, streaming grew to more than 25% of total […]
Advertisers are flocking to streaming TV, pursuing viewers who are spending more time watching programming on ad-supported services. But fraudsters seeking to steal some of those new ad dollars are moving in, too. Ad measurement and verification firm DoubleVerify says it detected 780 fake streaming-TV apps this year that it believes were set up by bad actors to lure spending by unsuspecting advertisers — just one of the scams in play.
TikTok on Wednesday announced plans to tighten its advertising policies on weight loss and dieting products such as fasting apps and weight-loss supplements, and increase restrictions on ads that promote a harmful or negative body image.
David Cohen has been named CEO of the Interactive Advertising Bureau, which represents digital media, effective Sept. 15. Cohen joined the IAB as president in March. He had been a top media buyer, most recently as president of Magna.
The social network said it would block new political ads in late October, among other measures, to reduce misinformation and interference.
Advertising spending on linear television is expected to be down 24% this year, while connected TV ads jump 19%, according to a survey conducted for the IAB. In the new study, digital media tends to show increases despite the COVID-19 pandemic, while advertisers back away from traditional media. Overall, buyers expect 2020 ad spending to fall 8%, with digital up 6% and traditional down 30%.
AT&T is exploring the potential sale of its digital advertising operations, a sign the telecommunications company is curbing its ambitions to become a force on Madison Avenue, according to people familiar with the matter. AT&T acquired the biggest component of those operations, AppNexus, for about $1.6 billion in 2018 under a plan to challenge heavyweights such as Google owner Alphabet Inc. for a piece of the multibillion-dollar digital ad marketplace.
Unilever, Target and Coors are among the brands using the streaming service’s interactive feature on Comcast’s Voice Remote-equipped X1 and Xfinity Flex platforms.
Frank Comerford, NBCU Owned Television Stations’ CRO and president of commercial operations, says its Post-In Flight deals are starting to take off and could eliminate much of the post-buy work for both the station group and ad agencies. He says Spot ON, NBCU’s OTT/CTV product, is also bolstering business development and making it easier to communicate with advertisers.
TV’s hottest properties this year may have little to do with the primetime lineup for which the medium is best known.
Advertisers are placing new emphasis on ad-supported streaming outlets like Walt Disney’s Hulu and NBCUniversal’s Peacock, while exploring opportunities with WarnerMedia’s HBO Max, Fox’s Tubi and ViacomCBS’s Pluto, according to four media buyers and three other executives familiar with the pace of the industry’s annual “upfront” negotiations, when Madison Avenue and U.S. media companies haggle over advertising inventory in the next programming cycle.
After last month’s Facebook boycott, companies are demanding more control over how their ads appear online. And the tech companies seem to be listening.
Following up on its effort that allowed small businesses to buy advertising times through a self-serve ad manager, Hulu has launched creative advertising services for small and medium-size businesses. The effort looks to either repurpose existing video for streaming TV or to provide services for businesses that want to start from “scratch.”
ViacomCBS is combining its three big connected digital video offerings into ViacomCBS EyeQ, which the company said will give ad buyers simplified access to large-scale audiences. EyeQ includes video from CBS Interactive, Viacom Video and Pluto TV at a time when advertisers are looking to connected TV to reach viewers with targeted advertising as young consumers are cutting the cord and turning to streaming programming.
The NBCUniversal Owned Television Stations division signs a multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory.
DMR , an independent digital media and advertising company that is celebrating its 10th anniversary, has expanded upon its recent entry into the linear, free advertising-supported television (FAST) space. It is doing so via a new deal with STIRR, an ad-supported, live and on-demand streaming service that launched in January 2019, which will carry three of DMR’s […]
Because of the disruption to business caused by the COVID-19 pandemic, advertisers plan to put more money into digital ads and decrease spending on TV during the upcoming holiday season, according to Advertiser Perceptions.
SpotX, a global video advertising platform, announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem. SpringServe […]
Walt Disney Co. has dramatically slashed its advertising spending on Facebook Inc., according to people familiar with the situation, the latest setback for the tech giant as it faces a boycott from companies upset with its handling of hate speech and divisive content.
The entertainment business is a big advertiser but has been noticeably silent as other industries protest the social network’s handling of hate speech.
Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets. The streamer, which is courting more advertisers as it’s further integrated into parent company Disney, is opening up a closed beta test of a self-service ad manager to small and medium-size businesses, it said today. It’s the first self-service tool from Hulu and will give marketers the ability to start campaigns on the streamer with a minimum spend of $500.
Zeus Technology, The Washington Post’s revenue performance platform, will license Zeus Performance to Graham Media Group. With television stations in Houston; Detroit; Roanoke, Va.; San Antonio, Texas; Orlando; and Jacksonville, Fla., Graham becomes the platform’s first broadcast customer. Zeus now has grown to nearly 60 sites in the U.S. “Local publishers using Zeus continue to see significant increases […]
Omnicom Media Group has announced that it has committed to spending $20 million to advertise in podcasts distributed by Spotify Technology between now and the end of this year. The deal is the largest strategic podcast advertising partnership of its kind to date, according to the companies.
With more than 400 brands committing to a Facebook boycott, the social giant is struggling to explain its position on hateful and hostile content.
Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site.
The #StopHateForProfit movement — originally started by civil rights groups on June 17 as an ad boycott of Facebook only, limited to the month of July — has quickly turned into a broader phenomenon. Over the weekend, Starbucks and Diageo joined the growing list of major advertisers suspending all or part of their social media advertising in reaction to the increasing influence of the movement’s call for a crack-down on hate speech.
Verizon said on Thursday it is pulling advertising on Facebook until the company “can create an acceptable solution that makes us comfortable.” A company spokesperson said the pause applies to both Facebook and Instagram. It comes as marketers including Ben & Jerry’s, Patagonia and REI have also said they plan to pause advertising on the platforms.
The #StopHateForProfit boycott organized by civil rights groups against Facebook advertising may not serve to make a dent in the tech giant’s massive revenue, at least in the short term — as various analysts continue to point out. But it’s clearly worrying CEO Mark Zuckerberg and his senior executives, who are now reaching out to major ad industry players to try to calm their growing concerns about supporting a platform that has become associated with spreading racist, violence-inciting hate messaging from President Donald Trump and right-wing extremists.