digital advertising

The move came after a Russian regulator demanded that the company stop showing ads with what the regulator claimed was false information about the invasion of Ukraine.

Roku claims its OneView is the first ad-buying platform to enable Nielsen guarantees across TV streaming platforms. Upfront advertisers in OneView will now have the ability to see and measure audiences across major devices, channels, and publishers and can choose a specific age and gender demographic and pay only for the ad impressions that reach their target audience.

U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar. Spending rose by 46% year-over-year in 2Q, and 31% YoY in 3Q. Vertical categories showing double-digit growth in spend included tech, media and finance. The top 10 categories accounted for 83% of total podcast spend for the year:

New jobs posted to TVNewsCheck’s Media Job Center include openings for a reporter/MMJ, a meteorologist/MMJ, and a digital sales manager at WWSB in Sarasota, Fla.

While advertisers and agencies can not by themselves eliminate dangerous and destructive content online, they do have a role to play as they also work to avoid misspending money and inviting regulations that could hurt business, GroupM said in a new report on brand safety.

Sen. Maria Cantwell (D-Wash.) has called on Federal Trade Commission Chair Lina Khan to immediately launch an investigation of “recent revelations and public documentation” that it had misled advertisers and the public in making claims about the “brand safety” and reach of its ads, which she said would violate the FTC’s prohibition on unfair and deceptive practices.

The global advertising industry will notch higher growth this year than previously expected as brands are relying more heavily on search engine and social media companies such as Alphabet Inc.’s Google and Meta Platforms to reach customers during the pandemic, according to two ad industry forecasts released today.

Two House Democrats from California, Reps. Anna Eshoo and Zoe Lofgren, have reintroduced a sweeping privacy bill that would impose broad restrictions on companies’ ability to use online data for ad targeting.

With Wall Street scrutinizing media companies’ streaming progress and advertisers pressing to understand how the dollars they have moved from traditional TV to digital venues like Peacock, Hulu, HBO Max and Tubi are working, the networks have come under a new kind of pressure. To deal with it, many of them have already begun promotional efforts they would normally have saved for the industry’s annual “upfront” sales market in spring.

The new agreement expands marketing activations into messaging, via Holler’s contextually recommended expressive content.

Ad buyers will no longer be able to use topics such as health, race or sexual orientation to target people with unwanted ads on Facebook or other Meta apps.

In his newly expanded role, Pfaff will lead digital video strategy and partnership integrations for Katz. He will also represent Katz in initiatives to improve brand safety and digital standards.

A new outlook report from the Interactive Advertising Bureau, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers and insights from other IAB research, forecasts digital ad spend to reach $165.5 billion next year.

In a quest for more revenue, the app known for short videos is trying to make it easier to match its stars with brands.

Calling out Facebook and Google, among others, nonprofit watchdog group Accountable Tech has called on the Federal Trade Commission to ban targeted advertising based on user data, or what it calls “surveillance” advertising. That came in a petition for rulemaking filed today (Sept. 28) that asked the FTC to stop the practice of “unseemly collection and hoarding of personal data to enable ad targeting,” which it calls an example of the unfair competition the agency is charged with preventing.

Australia’s antitrust watchdog is calling for powers to curb Google’s use of internet data to sell targeted ads, joining other regulators in saying the firm dominates the market to the point of hurting publishers, advertisers and consumers.

Nexstar Digital today launched Stellar, a data-driven audience platform that lets advertisers buy digital and linear advertising. Stellar uses predictive technology to determine where a brand’s advertising will perform best and lets buyers create campaigns using Nexstar’s 199 TV stations, 120 local websites and 284 local news and weather apps.

The moves may result in a second antitrust lawsuit against Google before the end of the year.

TikTok, the world’s most downloaded non-gaming app in July, is testing longer videos on its platform. Social media consultant Matt Navarra broke the news by publishing a screenshot of a TikTok bulletin. “Upload longer videos,” the post read, “…up to 5 minutes long from your device.”

On the heels of a joint report estimating advertisers place $2.6 billion annually in digital media buys on publishers of misinformation, Comscore and NewsGuard are launching a new service to help thwart it. Comscore said it will integrate NewsGuard’s data into its pre-bid contextual targeting options for the demand-side platforms (DSPs) it works with, enabling advertisers and agencies to select custom NewsGuard segments that exclude publishers of misinformation from their ad buys.

Media agency Zenith is forecasting a decline in U.S. TV ad spending in 2021 as audiences shrink and marketers pour their advertising dollars into digital video. “Audiences continue to migrate online, and online video viewing is growing rapidly, even as traditional television ratings shrink again after a one-off spike when lockdowns began in 2020,” Zenith said in its report. “Advertisers value online video as a means of maintaining reach while television declines, but it’s an effective form of brand communication in its own right.”

The move will let advertisers across the nation to programmatically buy display and OTT ads through Amazon DSP and analyze their campaign performance.

With the release of Compulse 360 software for digital media, Compulse, Sinclair’s digital arm, offers purpose-built tech, expert managed services and transparent pricing designed to let clients run local campaigns at scale.

Anthony Katsur has been named chief executive of the IAB Tech Lab, a global nonprofit that promotes common standards and technology for digital advertising, at a moment of flux for the digital advertising industry. The appointment comes weeks after Alphabet Inc.’s Google said it would delay its planned removal of third-party cookies in its Chrome browser, a victory for the IAB Tech Lab, which was part of a chorus of industry voices calling for Google to give the industry more time to prepare for the change.

Fox TV Stations said today it’s made a deal to integrate Fox Flx, its over-the-top advertising product, into the Strata buying platform operated by Comcast’s FreeWheel unit.

Roku has finished its upfront TV-video advertising market, posting rising “commitments” from marketers, two times that of the previous year, according to the company. For the entire 2021, MoffettNathanson Research projected Roku to have amassed $902 million in total advertising revenue — up from a $566 million estimate for 2020. Above, Roku original Chrissy’s Court.