The U.S. Supreme Court agreed this week to consider whether a Texas city’s restrictions on digital billboards runs afoul of the First Amendment. Like most Texas cities, Austin only allows digital billboard ads on the advertisers’ premises. The city has said the regulations aim to preserve the local landscape, and further road safety by limiting distractions. Austin doesn’t impose similar restrictions on non-digital billboards.
MARKET SHARE
Video Billboards With Motion Slickness
MARKET SHARE BY PAUL GREELEY
WPVI Hits The Targets With Digital Billboards
ABC’s Philadelphia O&O is blanketing 75% of the country’s fourth-largest DMA with digital billboards featuring news promos that display live tweets and weather radar images that can be targeted to specific counties.
