Evocalize, a provider of technology that powers many cross-channel digital marketing solutions, has launched Evolve, a new artificial intelligence layer applied to its Collaborative Marketing Platform designed for franchises to […]
The industry veteran will oversee marketing and digital strategy for all Allen Media Group streaming content.
TVNewsCheck‘s Michael Depp talks with Martin Kristiseter, managing director of Sinclair-owned Compulse, about the agency’s unusual pairing of digital marketing services with OTT agency services and the thinking behind it.
Red Ventures, which started as a digital marketing company, has attracted serious investments from private equity firms. Its location has helped obscure what is perhaps the biggest digital publisher in America, a 4,500-employee juggernaut that says it has roughly $2 billion in annual revenues, a conservative valuation earlier this year of more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of — an average of 751 million visits a month.
Entravision Communications Corp. says it has closed on its previously announced acquisition of MediaDonuts, a digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. […]
Four trends that broadcast opportunity for your advertisers
Digital marketing has changed significantly in the past 18 months, creating opportunities for broadcasters to relate to consumers in new ways. A new, opt-in world for behavioral targeting will open doors to increased engagement, while podcasting, streaming and video advertising and subscription services represent an agile, omni-channel approach to building audience and revenue.
Exclusives
Tide Pod shout-outs onscreen. Flirtatious exchanges with companies on Twitter. Netflix may not run ads, but it has become a coveted marketing platform. Above: A scene in the Netflix series Daybreak name-checks Aquaphor, Quilted Northern, Tide and other companies, none of which paid for the mentions.
Digital marketing agency Dream Local Digital has created a leadership position for a chief revenue officer and hired Ron Belyea, formerly digital director of the Sarasota [Fla.] Herald Tribune and […]
Tegna Inc. said Thursday that it has sold ShopLocal LLC, which has been doing business as Cofactor, to Liquidus Marketing, a digital marketing solutions company. Cofactor is a digital marketing company that connects online and offline shoppers across all channels and devices. Terms were not disclosed.
Scott Stemmermann will oversee all multiplatform digital and social products for the division’s first-run syndicated programming. In addition to managing Access Hollywood, Access Hollywood Live, Steve Harvey, The Meredith Vieira Show, and all shows produced from NBCUDTD’s Stamford Media Center, Stemmermann will lead digital and social strategy for prospective shows produced by the division.
The broadcaster rolls out Tactive Digital in 18 markets to serve local and regional clients with mobile marketing, video targeting, reputation management, social media management, search engine marketing, search engine optimization, Web design and native advertising, among others.
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency. The purchase is yet another move toward marketing by a company with IT roots. Accenture, IBM, Dell and Deloitte are now all trying to make money by helping companies use digital tools to get smarter about the way they interact with customers, and all expect marketing to influence how the money is spent.
10 Important Local Marketing Trends For 2014
The digital world that small businesses need to navigate becomes increasingly more complicated each year. But Court Cunningham, CEO of Yodle, says that new trends in store for 2014 will help simplify SMBs’ digital marketing efforts. “In 2014, I believe the complexities in local online marketing will continue to grow, but as local marketing automation systems emerge this complexity will become manageable and simplified for SMBs,” Cunningham says.
WBOC’s Digital Nets 1,200 New Businesses
On the Delmarva Peninsula, WBOC Salisbury, Md., is finding success with its digital efforts. Since the arrival of Brooke Knight Warner four years ago as the CBS affiliate’s Interactive chief, digital revenue has increased 10 fold and the portfolio of new advertising, directory and digital services clients has grown to 1,200.
Stations Can Turn Digital Dimes Into Dollars
Local broadcasters’ $1.8 billion in local online ad revenue this year might represent only the visible portion of the Internet iceberg. A TVB survey found that 61% of the local businesses surveyed said they expected their expenditures on digital media to grow in 2011. The survey identified a large opportunity for local TV broadcasters to tap into that vein: 58% of the respondents said they considered their TV rep a good source of information for digital opportunities, while 71% expressed confidence that the rep was a good adviser on media buys.
