For Broadcast, 2024 Will Be The Year Of Multiple Currencies
True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.
Nielsen and Experian this morning announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has released enhancements to its connected TV (CTV) brand safety and suitability solution that include DV’s app-level avoidance categories […]
Nielsen is changing its methodology for its digital measurement products — including Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings. In part, it’s due to growing privacy consumer issues and continued pull back of third-party cookies.
The Association of National Advertisers surveyed its members to understand marketers’ perspectives of viewability verification procedures used by digital media owners and found that the majority of respondents (97%) believe all digital media owners’ inventory should be measured by a third party.
