Nielsen Overhauls Digital Methodology

Nielsen is changing its methodology for its digital measurement products — including Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings. In part, it’s due to growing privacy consumer issues and continued pull back of third-party cookies.

ANA Calls For 3rd-Party Digital Measurement

The Association of National Advertisers surveyed its members to understand marketers’ perspectives of viewability verification procedures used by digital media owners and found that the majority of respondents (97%) believe all digital media owners’ inventory should be measured by a third party.