ABC To Pick Online Media Buying Specialist

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying is currently handled as part of its general media account. Executives at ABC “feel that they need an agency with better digital chops and somebody who can be really close to their Burbank headquarters,” explained a source.

NATPE 2012

TV And Digital Make Advertising’s Top Team

“Maximize Your Media Mix” panelists say TV and digital media are complementary outlets in a media mix designed to achieve specific reach and frequency goals for advertisers.