Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to five publisher and industry executives. An Apple spokesperson declined to comment on the record. The DFP move lets publishers take the direct-ads sold on their own sites and plug them into Apple’s app. That has the potential to address publishers’ Apple News monetization problems.
TVN'S FRONT OFFICE BY MARY COLLINS
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