On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add tons of not ready for prime time content to its stable. The Web portal has partnered with Broadway Video Entertainment to snag the rights to nearly 40 years of archival footage from Saturday Night Live. Starting this September all the big clips from the show’s debut in 1975 to this year will be available on Yahoo.
In one packed schmooze-and-booze New York week, digital media purveyors will try to dazzle Madison Avenue with new Internet shows, apps and ad executions. The goal of the second annual Digital Content NewFronts: To convince ad buyers that there’s a big (and growing) audience for high-quality content on Internet and mobile screens, and that they should drop coin now to lock sponsorship deals.
Agency execs expect the digital upfront to cross $1 billion this year, partly as a hedge against shrinking ratings and higher prices in the TV market.