CBS News 24-hour digital news channel will be called CBSN, Capital has learned, and the network is preparing to launch a marketing campaign around it, a source told Capital, featuring the tagline “CBS News. Always On.” CBS has filed trademarks for “CBSN” and the tagline in recent weeks. The network is in the final stages of developing the project but an exact launch date for the network has not yet been set, though it’s been reported to be aiming to launch by election day, Nov. 4.
CBS Corp. Chairman-CEO Leslie Moonves says his company is in the “early stages” of developing a 24-hour digital news network, an effort being overseen by David Rhodes. Moonves announced Thursday, via an interview with Bloomberg Television, that the digital channel would be “an exciting alternative to cable news.”