Digital publishers have taken their knocks in the media ecosystem, but their strong brand identities and carefully honed audience relationships are worth study by broadcasters. One example is Vice’s panel of 40,000 people it taps for feedback on content. “We develop [material] off the back of them,” says Vice’s Tamara Howe.
Gannett veteran Maribel Perez Wadsworth is the new publisher of USA Today. She currently is president of the USA Today Network, which includes USA Today as well as 109 other media brands across the country. She takes the reins as incumbent publisher John Zidich retires.
Gannett, parent of USA Today, has hired a headhunting firm to search for a new chief digital officer — but the search so far has been a slog,