The matchup between the San Francisco 49ers and Arizona Cardinals drew an average audience of 4.8 million viewers on Amazon’s Prime Video and Twitch platforms and mobile properties run by the NFL, the two teams and Verizon. Local over-the-air stations in San Francisco and Phoenix also carried the game, bringing the total audience to 5.9 million, according to the NFL.
Comscore and MediaScience, a provider of scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide “deeper insights on how advertising works in the digital era.” Through […]
The Media Rating Council, which has effectively been the standard bearer for the “viewability” of digital ads for the past couple of years, on Thursday released its first standard for digital audience measurement.
Exclusives
Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computers and mobile devices.
Nielsen touted its relationship with Google Wednesday, reminding marketers that the data metrics and measurement company has been named to Google’s Marketing Mix Model Partner program. The program based on the MMM statistical analysis lets partners collect Google advertising impression and spend data directly from Google’s network of sites with standard practices.
The ratings firm says this is the first solution to receive accreditation from the Media Rating Council for its contribution to TV audience measurement for programming viewed on computers and mobile devices.
Netflix and its competitors have long kept ratings for their shows closely guarded. Nielsen has now shed some light on them. According to the measurement service, 6.7 million people watched the show’s season-four premiere from June 17, when it debuted on the service, through June 19. Over the same period, 5.9 million people watched the season’s second episode.
Snapchat has called on Nielsen to provide third-party data on its advertising campaigns. It’s also working with ad tech companies Innovid and Sizmek for more granular data on campaigns’ performance, rectifying a long lament from the advertiser community about a lack of data from the platform.
Nielsen’s firing back at critics, including media execs, who say that the ratings agency fails to count people who watch TV on digital platforms. It can count them — and even include them in audience tallies. But networks and advertisers won’t let them, Nielsen exec Megan Clarken said yesterday.
