A first-party data report provides recommendations for broadcasters as third-party cookies phase out.
eMarketer estimates that this year will see a 4.7% decline in addressable TV homes to 57 billion. Despite that, it sees linear addressable TV ad spending increasing by 33.1% to $2.85 billion this year. By the end of its forecast period in 2023, it sees linear addressable TV ad spending surpassing $4 billion annually.
Digital and content leaders from ABC Owned Television Stations, Tegna, Graham Media Group and Allen Media Broadcasting will chart the industry’s next steps on mobile, desktop, streaming and social media — and where the revenue will come from — in this June 24 TVN Working Lunch webinar. Register here.
Station groups can capitalize on shifts in the mobile advertising landscape by building in a subscription revenue stream, according to executives from The Weather Company, who will appear on a TVNewsCheck webinar on April 27 at 3 p.m. ET. The event will examine how the Max Mobile white label app that many broadcasters offer their followers can use artificial intelligence to invite, at just the right time based on user behavior, an upgrade to premium. Join us by registering here.
The New York Times’ digital revenue surpassed its print revenue for the second quarter of 2020 for the first time in history. The Times added 669,000 net new digital subscribers during the quarter, according to Wednesday morning’s earnings release from the company. Overall in the quarter, the Times brought in $185.5 million in digital subscription and ad revenue and $175.4 million in print revenue.