TV salespeople have been working from home since March, but the technology necessary for the entire sales workflow to be cloud-based is still developing. Both WideOrbit and Imagine Communications are transitioning existing products to the cloud and developing new cloud-based software.
He fills a new position at the trade group, joining from Cordillera Digital, where he led sales teams and managed all revenue and marketing initiatives across the enterprise.
The digital veteran who has worked at Tribune, Tegna and Amazon, among others, will report to the group’s sales president, Jim Burke.
Operative said it is launching an initiative designed to merge its linear and digital ad sales software, making it easier for its television network, TV station and MVPD clients to sell campaigns that reach target audiences regardless of screen. Comcast’s Freewheel and NBCU units have signed on the initiative, which Operative calls Premium at Scale.
Trevor Fellows’ appointment to the new role “underscores the company’s commitment to innovation in strategic digital partnerships and a converging marketplace,” it says.
In addition to the appointment of Meredith Brace, James Kiernan and David Borstein join Fox Networks Group Digital Sales from Twitter.
Exclusives
Kerry Johnson to Lead Digital Sales at KWQC
Media General’s NBC affiliate KWQC Davenport, Iowa (DMA 101), has named Kerry Johnson as digital sales manager. Johnson will oversee the station’s digital sales strategies, working closely with the station’s […]
Frankly Inc., a content and monetization platform for broadcasters and media companies, has appointed Tom Rogers and Steve Zenz to its board of directors. The appointment will be effective immediately, and follows the resignation […]
Digital media platform provider Frankly is melding consumer demographics and website and mobile app data, crunching it so TV station account executives can present the data to digital advertisers when they make their pitches.
Michael Page joins from Gannett Digital Ventures to drive Tribune Broadcasting stations’ digital revenue growth.
WDRB Names Lori Morgan Digital Sales Dir.
In addition to leading digital sales efforts for Block Communications’ Louisville, Ky., Fox affiliate, she will also oversee digital sales at Block’s WAND Decatur, Ill., and WLIO-WOHL Lima, Ohio.
Making The Case For Digital Sales Reps
The complaints that media people have about the reps who come seeking an audience every day could fill a book, and vice versa. Neither side is short on opinions about the other. But one thing media people consistently complain about is what they perceive as reps’ lack of knowledge about what they are selling. Perhaps this is the reason why: Many are doing too much multi-tasking. Greg Harmon, senior research analyst at Borrell Associates, talks about the advantages and disadvantages of digital-only reps, why some companies eschew them, and how media people and reps can play nice.
Media Gen: Digital Rev Growth Everyday Job
Andy Lobred, Media General’s VP of digital media, is on a mission to boost digital to 10% of his company’s overall revenue. His solution: Staffing stations with digital-only sellers and diversifying digital products. In an interview with NetNewsCheck, Lobred explains how he holds on to effective digital sellers, weighs in on programmatic buying and talks about expanding digital marketing services business into all of its markets.
Variety Of Options Drive Sales At Star Trib
The Minneapolis Star Tribune, on the strength of its product portfolio, has found success with digital sales, which now generates about 20% of the paper’s revenue. Its efforts offer lessons for newspapers and broadcasters alike. This is Part IV of a four-part series. Part I on what TV stations are doing to integrate digital ad selling into their sales processes appeared Tuesday; Part II on the automated buying of spot appeared on Wednesday; and Part III on improving digital sales operations appeared on Thursday.
Digital A Vital Part Of Station Sales Arsenals
The rise of mobile viewing platforms means TV stations have new tools to offer advertisers who want to reach viewers no matter where they are. And it means stations can offer a greater variety of options — and price points — to potential advertisers, many of whom don’t buy time on traditional TV. This is Part I of a four-part series. Part II on the automated buying of spot will appear tomorrow; Part III on Thursday will focus on improving digital sales operations; and Part IV on Friday will offer a case study of a successful digital sales effort and the lessons it offers for broadcasters and newspapers alike.
LIN Media today announced that it is expanding its footprint in New York City to support the growth of its digital operations with the opening of its new digital sales […]
Half of the nation’s media companies still don’t have dedicated digital sales representatives, according to a forthcoming Borrell Associates report on assessing digital sales forces. CEO Gordon Borrell, who shared some of the report’s insights ahead of its release, finds the ongoing resistance to digital account executives “disappointing.”
