NBC already produces more hours of Today every week than there are in the primetime schedule of its broadcast rival, Fox. But in recent months, NBC News has been expanding morning TV’s longest-running national program into something quite different. Today producers estimate on a weekly basis they are making 200 on-air segments, 35 streaming shows, 200 digital videos, 23 podcast episodes and 10 TikToks. The result? Executives believe Today, outfitted with an “All Day” video-streaming service, can compete with other big lifestyle media outlets.
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