Sinclair’s Best-Case Scenario for DTC Biz: $2.9B In Revenue In 2027

Sinclair Broadcast Group, which on Thursday announced a new streaming rights deal with the National Basketball Association and an agreement with creditors that will pump $600 million into its Diamond Sports unit, says that its direct-to-consumer business should generate as much as $2.87 billion by 2027. Sinclair put its latest projections for its sports business in a filing with the Securities and Exchange Commission.

Strong Results For D2C Companies In Morning/Non-Prime Dayparts

Lawmaker Proposes DTC Ad Moratorium

Not long after the American Medical Association recommended that lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs in the form of a three-year moratorium on DTC ads for new drugs, as well as a permanent prohibition on ads for drugs determined to have “significant” side effects.