Strong Results For D2C Companies In Morning/Non-Prime Dayparts

Lawmaker Proposes DTC Ad Moratorium

Not long after the American Medical Association recommended that lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs in the form of a three-year moratorium on DTC ads for new drugs, as well as a permanent prohibition on ads for drugs determined to have “significant” side effects.