DirecTV Now, the AT&T-owned live streaming service which has experienced recurring technical issues since its debut, suffered another major meltdown last night while viewers were watching Sunday Night Football and other primetime programming.
DirecTV Now says the price for the CBS-owned channel is “the lowest monthly rate” of any of its online rivals. It also says it has added CBS and CW local channels in 75 markets.
DirecTV Now has started adding local CBS affiliates, just in time for the first slate of National Football League games on Sunday. AT&T, which owns the live streaming service, announced last month that it had struck a deal with CBS to offer its local affiliates in 25 markets as well as the CBS-owned Showtime, CBS Sports Network, Pop and the CW. However, the telco did not reveal a launch date at the time of the announcement.
The new agreement deal will bring CBS-owned TV stations, Showtime, the CW and Pop to the DirecTV Now streaming service. Financial terms of the pact were not disclosed.
The AT&T streaming service continues to bring on affiliates of ABC, NBC and Fox, but still none from CBS. Hang up seems to be inability of the network to come to terms with AT&T on blanket agreement for affils. By the end of August, AT&T says,“almost 70% of U.S. TV households” will have at least one local TV station available on DirecTV Now.
AT&T’s DirecTV Now has reversed its plan to restrict use on computers and laptops to the Google Chrome browser, and will support Apple’s Safari browser as well.
The two cable MSOs have rolled out ad campaigns/promotions targeting DirecTV’s DBS service and its DirecTV Now online video service.
DirecTV Now, AT&T’s over-the-top pay TV service, is adding more than 35 stations affiliated with ABC, NBC and Fox starting next week — more than doubling its local broadcast footprint since launching last November and boosting local coverage to 70% of U.S. households. But CBS remains entirely absent from the DirecTV Now lineup.