DirecTV Now, AT&T’s virtual pay TV package, was billed by executives as a cure for cord-cutting and an enticement for the cord-never crowd. Analysts initially estimated DirecTV Now would cost anywhere from $50 to $70 when it hit the market. On Monday, AT&T CEO Randall Stephenson, while on the stump for his proposed $85 billion acquisition of Time Warner, announced DirecTV Now’s package of Internet-delivered streaming channels will be offered for just $35 a month when it launches in November. What happened?
AT&T’s DirecTV Now will offer 100 channels for $35 a month, including unlimited mobile data for viewing. The announcement of the service, whose price is lower than the industry norm, came via AT&T CEO Randall Stephenson at the WSJ Digital conference Tuesday. It will hit the market in November.
TNT, TBS and CNN are the latest major additions to AT&T’s soon-to-launch virtual-MVPD service, DirecTV Now, following a comprehensive carriage renewal agreement signed between AT&T and Turner Networks.