UPFRONTS

Discovery U.S. Hispanic Amps Up Offering

Like the rest of the Spanish-language media, Discovery U.S. Hispanic is aiming to ride the wave of heightened interest in its programming demographic all the way to the bank. Discovery en Espanol, the division’s flagship channel, will have redubs of existing Discovery series including North America and Earthflight, but it will also feature original series, including a second season of future-focused show 2111 and new series Batalla de Ingenios, Hard Kicks, and Vivir para Contarlo.

Discovery U.S. Hispanic Names Maria Badillo PD

Discovery U.S. Hispanic announced it has named Maria Badillo as director of programming and acquisitions for the company’s portfolio of Spanish-language networks, which includes Discovery en Español and Discovery Familia.  In her new role, Badillo will be responsible for developing the networks’ programming strategy, while working with all other divisions to create new ways of […]

UPFRONTS 2011

Discovery Ups The Stakes In Hispanic Media

Discovery said that its Hispanic properties — two cable channels, Discovery en Espanol and Discovery Familia — would benefit from a significant increase in the money to be spent on programming for all Discovery channels.

Discovery Offers Spanish-Language Ad Options

UPFRONTS 2011

Discovery U.S. Hispanic Gears Up For Upfront

Discovery U.S. Hispanic will be returning to New York for this upfront season, presenting a new lineup for its flagship network Discovery en Espanol, as well as giving an overview on its newest network Discovery Familia.   The event will be held on Wednesday, May 18, from 9:30 to 11 a.m. at the Four Seasons […]