Dish, Blockgraph Lead Initiative To Harness Data For TV Ads

Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.

ViacomCBS, Dish, Adcuratio Go Addressable In Broadcast Network Inventory

ViacomCBS and Dish Media said they began delivering addressable advertising impressions during live national broadcast network inventory using technology developed with Adcuratio Media.
A number of campaigns have run across Dish’s footprint in certain markets where CBS owns TV stations. The campaign’s target viewers at the household level via Dish set top boxes.

Comscore And Dish Media Surpass 100 Dish And Sling TV Cross-Platform Addressable Ad Campaigns

Comscore announced today that Dish Media has completed more than 100 addressable advertising campaigns across Dish and Sling TV platforms, using Comscore as currency. Comscore first partnered with Dish in January 2018 as one of the first third-party companies to offer services that measure addressable television impressions across all platforms, including OTT. Dish was one of the […]