In a move to make linear TV more like digital media, Dish Media is partnering with SeaChange, an ad-insertion company, and Beachfront, a sell-side ad server, to give advertisers the ability to buy TV commercial time seconds before the ads air. Dish says this “first of its kind” effort, called National Linear Programmatic, will be available to advertisers across its more than seven million TV homes.
Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.
ViacomCBS and Dish Media said they began delivering addressable advertising impressions during live national broadcast network inventory using technology developed with Adcuratio Media.
A number of campaigns have run across Dish’s footprint in certain markets where CBS owns TV stations. The campaign’s target viewers at the household level via Dish set top boxes.
Comscore announced today that Dish Media has completed more than 100 addressable advertising campaigns across Dish and Sling TV platforms, using Comscore as currency. Comscore first partnered with Dish in January […]
