Disney Media’s Lefkovitz: Unafraid To Ask Questions
Marcy Lefkovitz, VP of technology and workflow strategy for Media & Entertainment Distribution and TVNewsCheck’s 2021 Women in Technology Leadership Award honoree, cut her teeth as a successful producer and editor before shifting to news technology. The instincts she honed, especially a fearlessness in asking questions, has served her well through major projects like Disney’s DC3 technology hub. Register for TVNewsCheck’s Women in Technology Awards presentation and Technology in a Changing Media Ecosystem webinar with the winners here.
Could sales automation boost local TV against digital giants?
Sales leaders from a half dozen major TV station groups gathered to talk about the challenges they face competing with an increasingly powerful array of digital giants. Key to their strategy is moving to impressions-based selling and creating an automated pipeline connecting media buyers and TV sales reps and cutting down on the busy work that drives up the costs of transactions. Pictured: Frank Comerford, chief revenue officer, and president, commercial operations, NBCU Owned Television Stations.
