NFL Remains Top Draw For Advertisers
Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them in in all sizes.
In Challenged Ad Climate, Sports Advertising Continues Growth
Projections for ’23 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20% as the business remains a bulwark against streaming’s fragmented sports landscape.
Disney Advertising Sales said it has sold all of the commercial inventory for the 2022 NCAA Division 1 Women’s Basketball Tournament. The tournament, which has signed 14 sponsors, will be televised by ESPN’s networks from March 16 through April 3.
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.
Disney Advertising Sales says sports TV advertising deal-making is slowly ramping up — partly due to live sports coming back to TV over the next few months. “The sports marketplace has started to move,” says Rita Ferro, president of Disney Advertising Sales. “We are well on our way in terms of multi-year deals.”
