A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.
Disney Advertising Sales says sports TV advertising deal-making is slowly ramping up — partly due to live sports coming back to TV over the next few months. “The sports marketplace has started to move,” says Rita Ferro, president of Disney Advertising Sales. “We are well on our way in terms of multi-year deals.”