Little Movement Atop New Nielsen DMA Ranks

In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and three among the top 10: San Francisco is now 6, Washington is 7 and Houston is 8. But there is a lot of movement in markets 35 on down.

FCC Gives Ga. County Access To Atlanta TVs

The FCC has agreed to modify the Atlanta designated market area to allow four Atlanta stations to be imported into Hart County, Ga. Hart is a previously “orphan” county that, because it was in a South Carolina Nielsen market (Greenville-Spartanburg-Asheville-Anderson), got network affiliates from that state rather than Georgia.

DMAS 1-210

Little Movement Atop New Nielsen DMA Ranks

In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and two among the top 10: Boston is now 9, Atlanta is 10. But there is a lot of movement in markets 39 on down.

DMAS 1-210

Top 20 Movement In New Nielsen DMA Ranks

Of Nielsen’s 210 Designated Market Areas, 39 increased their positions, while 46 dropped in the new 2015-16 rankings. There were seven changes in the top 20 markets affecting Washington, Boston, Tampa, Phoenix, Detroit, Cleveland and Orlando. Of all the moves, the largest was three slots.

DMA 8

Rural Viewers Want To Escape Atlanta Market

TV viewers in Randolph County, Ala., face a constant struggle to get local weather information. The county lies on the edge of the Atlanta and Birmingham stations’ broadcast range and most county residents can rely only on satellite or cable providers for service and that means they get only Atlanta stations, even though they are closer to Birmingham. Their frustration was most recently manifested in their inability to watch the deadly storm system creeping west to east across Alabama on April 27. They had to keep an eye out for news on a ticker running across the bottom of the screen of Atlanta weather stations rather than choosing from among Alabama broadcasts of wall-to-wall tornado coverage.