DDS Names Kevin Iredell Marketing Director

Kevin Iredell has joined Donovan Data Systems (DDS) as director of marketing, a new position at the provider of software and systems for the advertising industry in North America and Europe. Iredell is responsible for the company’s marketing and public relations as it expands its core advertising technology business into new markets worldwide. Before DDS, […]

Rentrak, Donovan In Set-Top Data Deal

In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak has cut a deal to integrate its set-top-based audience estimates into Donovan Data Systems, the company that provides the back-office systems and software that power much of what Madison Avenue does, including planning, buying, posting and even paying the media.