Kevin Iredell has joined Donovan Data Systems (DDS) as director of marketing, a new position at the provider of software and systems for the advertising industry in North America and […]
In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak has cut a deal to integrate its set-top-based audience estimates into Donovan Data Systems, the company that provides the back-office systems and software that power much of what Madison Avenue does, including planning, buying, posting and even paying the media.
