Google Makes TV Ad Buys Smarter

The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The technology automatically optimizes the ad buy by determining the best combination of personalized and relevant ads for each viewer.

Google Offers TV Inventory Via DoubleClick

As more brands integrate television and video media buys, Google is making traditional TV inventory available to buy programmatically in DoubleClick Bid Manager in the U.S.