EXECUTIVE SESSION WITH DOUG FRANKLIN
Merging Media Powers Cox’s Digital Drive
The president of Cox Media Group is focused on strengthening the digital offerings of the 15 TV stations, eight newspapers and 85 radio stations that he oversees. For broadcasting, digital may be a hedge. But for newspapers, it’s critical as their days as a printed product are uncertain. He sees an eventual transition to tablets and, hopefully, a dual revenue stream. The self-confessed “newspaper guy” is bullish on broadcasting and says 2012 is shaping up to be a good year with political money and improving automotive advertising.
