TV stations are still putting most of their dollars into on-prem hardware for master control functions, with their cloud investments aimed at OTT and disaster recovery. Pictured: Imagine recently partnered with Vizrt to integrate its cloud playout software with Vizrt’s live production tools.
Broadcasters such as Sinclair and Vice are increasingly shifting playout functions to cloud platforms, seeking more flexibility and agility there and testing the waters with disaster recovery strategies, OTT channels and diginets. “In the cloud, you can build up a whole separate system in parallel, test it, then cut over to it,” says one consultant.
