SPONSORED BY QLIGENT

Analytics to enable consumer-focused approach to broadcasting

Broadcasters competing in an increasingly direct-to-consumer world will need to know more about how consumers are experiencing their programming, predicted Brick Eksten, CEO of Qligent. During a Fireside Chat at TV2025: Monetizing the Future, Eksten said TV engineers have long monitored their content up to the point at which it plays out to the viewer. As they build their business in OTT and ATSC 3.0, however, TV executives will join Netflix and other DTC giants in keeping close tabs on how well their content is performing as the consumer engages with it.

Simulmedia Creates DTC TV Buying Platform

The platform is a bidding system that allows small daily minimum marketer media spend to access more than 200 billion national TV ad impressions weekly from top cable and broadcast networks. Simulmedia says it will give DTC marketers key return-on-media investment metrics — and provide scale they have not achieved with digital media.

NAB SHOW 2017 PRODUCTS PREVIEW

On The NAB Exhibit Floor: DTC

DTC | Booth C7137 | Website: www.domotactical.com Domo Broadcast, a subdivision of Domo Tactical Communications will feature its new Broadcast Nano HD transmitter, PRORXD 8-Way Diversity RF wireless receiver platform, and improved bi-directional camera controls. Domo will also welcome Maryland-based broadcast technology specialists 3G Wireless to its booth, who deployed a range of on-board camera […]