Olympics Ad Sales Soar For Belo

“We’ll finish about 25% ahead of the [2008 Beijing] China Games with over $12 million,” said Peter Diaz, president-media operations, in Belo’s Wall Street conference call. And Belo President-CEO Dunia Shive told analysts that 3Q spot is strong after weakness in national brought 2Q ad sales, excluding political, in slightly below a year ago.


Belo 1Q Total Spot Dips 4.2%, But Core Is Flat

Total revenue for the pure-play station operator was down 2% as revenue from barter and trade advertising, network compensation, Internet advertising and retrans grew 10%.

ABC, CBS Getting Reverse Comp From Belo

The publicly traded station group is paying the networks for programming on its four ABC and five CBS affiliates.