Dunkin’ Donuts and Trident Gum vied Monday to be the first brands to air TV spots created entirely on Vine, Twitter’s six-second social video platform.
Dunkin’ Donuts’ new, all-Spanish-language Hispanic campaign marks the first use of its long-time tagline in Spanish: “América se Mueve con Dunkin’ (America Moves With Dunkin’).” The integrated campaign includes Hispanic television, radio, the brand’s site (there is a version with key elements in Spanish), social media, public relations and in-store promotions.
