Dustin Block

Executives from CBS, NBCU, CBC, Magid and Graham Media discussed the pros and cons of gathering and using data to attract and retain viewers during TVNewsCheck’s TV2025 last week at NAB New York. Above, l-r: Graham Media’s Dustin Block, Voice Interaction’s Joao Neto, Magid’s Bill Hague, MNCU’ Shawn Makhijhani, CBC’s Roma Kojima and CBS’s Radha Subramanyam.

Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.

TV newsrooms face a constant and ever-escalating fight against the volume of bad information coming across their transoms, but new tools are on the way to provide help.

Graham Media Group, TVNewsCheck’s Station Group of the Year, is fostering tighter relationships with its most highly engaged audiences via Insiders, a company-wide membership program it launched last year. Graham executives believe it will have a transformative effect on news content, community building and revenues in an era of ever-disaggregating audiences. Read part one of the series on Graham’s culture of innovation here. Read part two on President and CEO Emily Barr here.

Broadcasters have largely steered away from enabling audience commenting on their digital platforms, but emerging AI moderation tools and a business case for fostering engagement via comments may prompt some to reassess.