RUMOR MILL
Report: CBS Wants Scarborough, Brzezinski
Chris Licht, the well respected executive producer of MSNBC’s buzzy Morning Joe, is likely to announce that he is leaving the show to take the top spot on CBS’s struggling Early Show. But CBS has a bigger prize in mind with that possible hire, wooing Joe Scarborough and Mika Brzezinski to come host that show when their contracts are up within the year.
In their first week, the new CBS Early Show team earned 8% fewer viewers than the veteran team they replaced did in the same week last year, final Nielsen numbers show. But they didn’t suffer a mass exodus.