CBS Expands Green Ad Program

Marketers’ EcoAd buys have reached the “high eight figures,” CBS said. The program will now also let marketers support education and wellness programs.

CBS’s EcoAd Accused Of ‘Greenwashing’

Four environmental organizations have complained to the Federal Trade Commission about EcoAd, a new marketing program from the CBS Corporation, because, they charged, it will mislead and confuse consumers. CBS, in a lengthy statement, denied the complaints.

CBS ‘EcoAd’ Pays 10% To Local E-Causes