In Dallas, Ed Bark Shuts Down


Why Overnights Still Matter To Stations

The latter day conventional wisdom on TV ratings, as recited by network chieftains and programmers, is that they don’t really count anymore until all the delayed viewing is added up. That’s all well and good if you’re a network looking to maximize profits. But you know who’s not impressed at all by those numbers? Stations that depend on shows to drive viewers to their late local news and run promos to help do just that. The great, great, great majority of local news viewers watch their newscasts live. Do you know anyone who regularly DVRs them for later viewing?