The pandemic will affect the shows, attendees and exhibitors for years to come. Each of us now has a chance to think about where we as an industry go from here.
Upbeat reports by Belden, EVS, Avid and other tech vendors in the second quarter cheered investors and may mark a turnaround in a market that had been struggling to keep pace with powerful technology trends like the move toward IP and the shifting demands of their TV customers. In addition, many feel the market may also get a boost from deployment of 4K and other advanced picture formats and new customers in the market.
Along with a growing number of companies serving the TV industry, there has been a change in technology leadership. Both computer companies and smaller U. S. entries commanded growing positions. This is a direct byproduct of the shift from hardware to software as the dominant factor. There was still plenty of hardware for sale in Las Vegas, but most of the buzz was about the cloud, collaboration, workflow, streaming, social media, software tools and solutions.