CNN has taken a counterintuitive approach to building up its politics vertical, which has tended to lag between elections. After hiring digital veteran Ed O’Keefe to lead the vertical, he raided traditional print and digital publishers outlets known more for their text reportage than video. A more natural, authentic storytelling approach has followed, along with an imperative to master digital.
Ed O’Keefe
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Top 30 Station Groups: Nexstar Still No. 1; Gray, Scripps, Allen Busy Buyers
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.