WaPo’s Ed O’Keefe Joins CBS News In DC

CNN’s Startup Approach To Politics

CNN has taken a counterintuitive approach to building up its politics vertical, which has tended to lag between elections. After hiring digital veteran Ed O’Keefe to lead the vertical, he raided traditional print and digital publishers outlets known more for their text reportage than video. A more natural, authentic storytelling approach has followed, along with an imperative to master digital.